Bulgarian-American Credit Bank

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Presentation transcript:

Bulgarian-American Credit Bank Report lYuben Chetirski Siarhei Krauchanka Shirin Hagverdibayova

PESTEL analysis of Bulgaria Political factors Economic factors Social factors Technological factors Environmental factors Legal Factors The environment is unfavorable towards the banking sector

Strategic group ProCredit Bank (1 345 677 000 BGN in total assets) Municipal Bank PLC (1 024 370 000 BGN in total assets) International Asset Bank (849 103 000 BGN in total assets Bulgarian American Credit Bank (828 187 000 BGN in total assets) D Commerce Bank (742 979 000 BGN in total assets) Credit Agricole (522 742 000 BGN in total assets)

Strategic group map

Financial performance of BACB and its competitors Return on Assets

Financial performance of BACB and its competitors Return on Equity

BACB’s competitive advantage A virtual banking and up-to-date technologies Eco-friendly image by supporting renewable energy project, financing alternative agriculture Strong cooperation with EU financial institutions Broad catalogue of services Close ties with people from the National Assembly

Mobility Barriers Legal Framework Public image Competition and limited demand External shocks

Strategic clock analysis D Commerce Bank - Low price/low added value ProCredit Bank – Low price Municipal Bank PLC - Differentiation Credit Agricole Bank – Differentiation International Asset Bank - Hybrid Bulgarian American Credit Bank – Hybrid

Hambrick & Fredrickson Model Arenas Vehicles Differentiation Staging Economic logic

Stakeholders Analysis Employees and investors Gramercy Select Master Fund Clever Synergies Investment Fund Bulgarian Government Bulgarian citizens

Thank you for your attention!

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