Wellbeing Tourism in the South Baltic Region – Guidelines for Good Practices and Promotion Interreg South Baltic Programme 2014-2020 Priority axis 2 – Exploring the environmental and cultural potential of the South Baltic area for the blue and green growth Specific objective 1.2 - Increased development of the South Baltic area’s natural and cultural heritage assets into sustainable tourist destinations Duration: 01/07/2018 – 30/06/2021 (36 months)

Wellbeing Tourism in the South Baltic Region SB WELL Wellbeing Tourism in the South Baltic Region Theme: Wellbeing tourism “a specific type of tourism intended to promote and maintain a positive health of body, mind and soul, that is composed of products and services drawn upon a sustainable interaction with the surrounding environment and community.“ Objectives: To capacitate and facilitate SMEs in offering Wellbeing products and services To highlight the South Baltic coastline as an attractive destination for Wellbeing tourism Targeted results: Increased capacity to deliver Wellbeing recreation products and services Increased awareness of the South Baltic as a provider of Wellbeing recreation

Wellbeing Tourism in the South Baltic Region SB WELL Wellbeing Tourism in the South Baltic Region A selction of planned project outputs: A roadmap on how to develop, deliver, brand and promote Wellbeing tourism A set of criteria for Wellbeing tourism An interactive cross-border Wellbeing Atlas for potential visitors Multi seasonal Wellbeing routes Promotion events and seminars Study tours for SMEs An international network in Wellbeing tourism for actors Tentative Atlas Map showing sites of Wellbeing along the coastline in southern Sweden

Wellbeing Tourism in the South Baltic Region SB WELL Wellbeing Tourism in the South Baltic Region Lead partner: Linnaeus University, School of Business and Economics (Sweden) Project partners: EUCC Baltic Office, Lithuania Klaipeda State University of Applied Sciences, Lithuania Pomerania Development Agency, Poland Professor Brynon Synak Pomerania Research Institute, Poland Tourism Association Vogelparkregion Recknitzal, Germany Energy Agency for Southeast Sweden Ltd., Sweden County Administrative Board Kalmar, Sweden Danish Tourism Innovation, Denmark Contact: Lina Lindell, PhD, Project leader +46-470-767238, lina.lindell@lnu.se