1. Role of national, regional and local authorities in cross-border tourism development IV Annual International Conference Cross-Border Cooperation: The Russian Federation, The European Union and Norway
Katja Keinänen, Lappeenranta Innovation Ltd.
September 30th 2008, Pskov, Russia

3. Russian Tourists in Finland

4. Tourism development activities in Lappeenranta region
Local & regional authorities actively supporting the development of tourism
Financing and implementation of activities laying ground for new tourism investments
Cooperation models between entrepreneurs and the city in events & activity development
Public-private partnership South Karelian Tourims Ltd.
Cross-border cooperation projects with Leningrad region and City of St. Petersburg

5. South Karelian Tourism Ltd
Established by the development companies of Imatra and Lappeenranta regions and 27 main operators within the tourism trade in the region
Objective to increase the tourism business by cooperation within the region and between operators
Focus on developing Saimaa into a brand; goSaimaa.fi
Common platform for marketing and product development; e-marketing and e-business
Funding from EU and the Finnish government

6. South Karelian Tourism Ltd Funding

7. St. Petersburg Corridor Strategic Approach to Regional Partnership
Meeting of Chairpersons of Committees of the External Relations of City St Petersburg and Leningrad Region with six Mayors of South-East Finland
Co-ordination Group
- prepares the matters and the motions for meetings
- representatives of all parties
BUSINESS COLLABORA-TION
AND COOPERATION DEVELOPMENT
Working Group
INCREASE OF INNOVATION KNOW-HOW AND SUPPORT OF INNOVATION DIFFUSION
TOURISM DEVELOPMENT
LOGISTIC AND TRANSPORTA-TION
NETWORK DEVELOPMENT
ENVIRONMENTAL PROTECTION AND DEVELOPMENT OF ENVIRONMENTAL TECHNOLOGIES

8. Tourism Corridor Objectives
to develop the South-East Finland and North-West Russia into common unique and attractive tourism destination
Priority projects
The Winter Pearls - tourism product development and marketing for the low season
Water tourism – development of cruises and boating

9. Norther Dimension Cross Border City - The Sustainable Cooperation Programme
Imatra
FINLAND / EU
Joutseno
RUSSIA
Svetogorsk
Lappeenranta
Business Policy
Culture
Education and Training
Energy
Environment
Infrastructure
Labour Force
Logistics
Regional and Municipal Administration
Security
Social and Health Care
Tourism
Lesogorsk
Vyborg and
Vyborg Region
Kamenno- gorsk
Vysotsk
Sovetskij
Primorsk

10. Example projects Tourism Information Centres Network (TIC)
Neigbourhood Programme project, EC contribution €
Lead Partner: Lappeenranta Business Development Company
Objectives
To develop toursim segment in South-East Finland and Leningrad Region
To create a viable TIC network in Leningrad Region which could ensure tourism development in the area
Results
Cration of network of 10 TIC’s in Leningrad region; business plans, training, contacts and materials for the centres

11. Example projects From Saimaa to Onega
Neigbourhood Programme project, EC contribution €
Lead Partner: Lappeenranta Business Development Company
Objective
To promote economic growth and business development conditions by creating unique water tourism infrastructure comprising potential of three lakes; Saimaa, Ladoga, Onega

12. THANK YOU! Contacts: Katja Keinänen, Development Manager Lappeenranta Innovation Ltd. Tel