Addressing the Challenge of Scale How To Deliver and Sustain 600,000 Small-Scale Projects Providing Sanitation and Water to 600,000,000 Indians Step 1: Build World-Class Platform Step 2: Decentralize, Crowdsource, & Peer Review Step 3: Use SMS Rajesh Shah May 2013

© 2013 Peer Water Exchange 1 Solicit, Select, Manage, and Verify 200,000 small-scale local projects annually To reach 1,000,000,000 people without safe water and 2,600,000,000 people without a toilet The Challenge Dare to be naive – Buckminster Fuller Dare to be naive – Buckminster Fuller

© 2013 Peer Water Exchange 2 The Water Sector Is A Hierarchical Pyramid Today Beneficiaries Implementers Funders Intermediaries Top-down approach has not shown impact despite having technical solutionsTop-down approach has not shown impact despite having technical solutions Small projects tailored to local context lack visibility and oversightSmall projects tailored to local context lack visibility and oversight Accountability lost in many expensive layers of bureaucracyAccountability lost in many expensive layers of bureaucracy Lack of collaboration, no reporting of failures, and no shared learningLack of collaboration, no reporting of failures, and no shared learning Bottom-up approach needs empowerment at BoPBottom-up approach needs empowerment at BoP NOT SCALABLE!

© 2013 Peer Water Exchange 3 The Water Sector Rearranged As The Four Wings Of A Butterfly Funders Fragmented Intermediaries + Products/Services Competitive Beneficiaries Invisible Regional Implementers Experience Not Used There is no heart and no brain All vital flows are bi-lateral and outside – no muscle either! Information Flow Slow Hidden Financial Flow Peripheral Opaque

© 2013 Peer Water Exchange 4 The Water Sector Butterfly Containing A New Central Exchange Major step in reaching billions and getting reached by them is to use SMS Financial Flow Traceable Clear Information Flow Instantaneous Universally Accessible Funders Networked Intermediaries + Products/Services Collaborate Beneficiaries Participate Regional Implementers Share and Learn Public Engaged

© 2013 Peer Water Exchange 5 SMS Is The Best Technology For Communicating With Field Staff (No Computer, No Internet, No 3G) Field Staff Sends SMS: construction of 4thToilet will be startd tomarrow at Sapna's house. PWX Responds with acknowledgement. Example 1: Shohratgarh, UP

© 2013 Peer Water Exchange 6 Our Innovation Is To Integrate SMS Notes Elegantly Into The Platform PWX Attaches SMS note to project report in nice historical format

© 2013 Peer Water Exchange 7 Want To Know How Projects Are Performing Along Specific Parameters ? Tired of beautiful photos of anonymous people in unknown locations? Example 2: N. 24 Parganas, West Bengal Field Staff Sends SMS about number of people using and for what purposes Field Staff Conducts education about arsenic in water Field Staff Notes water quality and types of use

© 2013 Peer Water Exchange 8 Our Members Use SMS To Capture Metrics Transparently For The Public Good PWX SMS Reporting Allows for tracking specific metrics: # of families # of users What types of use? Chlorine sold

© 2013 Peer Water Exchange 9 PWX Maps Every Project Openly: Any Person Can View Results And Report Too also PWX SMS Reporting Allows for tracking specific metrics: # of families # of users What types of use? Chlorine sold Example 3: Thanjavur, Tamil Nadu

© 2013 Peer Water Exchange 10 Field Staff Can Communicate In Their Language Field Staff Do not expect them to be: English speaking as tech savvy as todays teenagers project management gurus PWX SMS Reporting Will store data in original form, making it easy for next staff to learn and pickup. Example 3: Thanjavur, Tamil Nadu

© 2013 Peer Water Exchange 11 PWX SMS Reporting Can Now Track Public Toilet Usage and Revenues Example 4: Demo Project, Maharashtra Toilet Operator Trained to send SMS everyday on: # of male users # of female users Revenue collected Members of M4G and mBillionth Jury: Please Try!

© 2013 Peer Water Exchange 12 PWX Metrix Can Track Public Toilet Usage And Revenues PWX MetriX Extracts data from SMS Graphs it Visible in Real-time Max threshold highlighted Min threshold highlighted Absence of data highlighted Available for download.

© 2013 Peer Water Exchange 13 Now Success Is Within Our Grasp PWX is ready to handle funds and manage projects for any agency. We seek: 1.Implementers who want to manage their projects on PWX 2.Funders who want to collaborate and fund through PWX 3.Volunteers who can report on projects near them or their travels 4.Investors to make this platform the enabler for solving the water crisis facing a fifth of humanity and a sanitation crisis facing nearly half of humanity Are we to decide the importance of issues by asking how fashionable or glamorous they are? Are we to decide the importance of issues by asking how fashionable or glamorous they are? Or by asking how seriously they affect how many? – Nelson Mandela