REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 1 Online Networking Guide, 1551 Introduction to This Guide A. The Purpose of This Guide The purpose of this Guide is to build hotel profitability through the creative and persistent use of online networking channels. Online networking channels continue to grow in importance because of their increased popularity as communication tools. They are also important because search engines take online networking sites into consideration for search engine result pages (SERPs). Hotels that use online networking channels are achieving improved online placement and increased revenue. There is a lot of attention regarding online networking strategies for marketing by businesses and non-profit organizations. Many in the lodging industry are gaining new understanding of how to gain market share from these communication trends. Continue

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 2 Online Networking Guide, 1551 Introduction to This Guide B. The Purposes of This Guide The purpose of our Online Networking Management Guide is to provide those performing the Company's revenue management tasks with the information that they need to do their jobs effectively. This Guide may be used for orientation, training and reference. MMIs Online Networking Guide is intended to add clarity regarding marketing your hotel through the effective use of online networking channels. This Guide is also intended to help you to improve understanding of user-generated content, blogging, on- line videos, social networks, social bookmaking and image sharing. Continue

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 3 Online Networking Guide, 1551 Introduction to This Guide C. Users of the Online Networking Guide This Guide is for the use of the MMI regional managers, general manager, guest service managers and others performing revenue management and marketing activities. Continue

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 4 D. Distribution of This Guide This Guide is not distributed in a printed format. It is available on MMIs Intranet Web-site for management, MMI Team Site, to the following:MMI Team Site MMI corporate staff members Hotel general managers Hotel guest service managers Continue Online Networking Guide, 1551 Introduction to This Guide

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 5 Online Networking Guide, 1551 Introduction to This Guide E. Additions And Changes To This Guide Changes to this Guide and the procedures described within it require the approval of the president of Marin Management, Inc. For additional assistance regarding this Guide contact: Marin Management, Inc Bridgeway, Suite 206, Sausalito, CA Telephone: (415) Fax: (415) Web site: Continue

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 6 F. Ownership of This Guide This Guide is the property of Marin Management, Inc. No part of MMI manuals or guides may be copied or distributed for use outside of MMI-managed hotels or MMI offices without the written approval of the president of Marin Management, Inc. Continue Online Networking Guide, 1551 Introduction to This Guide

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 7 G. Disclaimer Marin Management, Inc. developed this Guide to assist hotel staff members and accountants. This Guide only provides general guidelines. The policies and procedures in this Guide must be implemented with good judgment by capable supervisors and well- trained staff. Marin Management, Inc., its officers, employees and affiliates make no implied or expressed warranty regarding the use of this Guide. The contents of this guide are not intended as legal opinion or advice. For legal advice, seek the opinion of legal counsel. End Online Networking Guide, 1551 Introduction to This Guide

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 8 Online Networking Guide, 1551 Introduction to This Guide