Licensing Solutions that Saves Customers Money Server Virtualization & ECI

Craig Martyn (Enterprise Licensing Manager) Been with MS for 9 years 4.5 years as an AM 2.5 years as a Licensing Specialist 2 years in Enterprise Licensing Manager Enterprise Licensing covers; Academic Public Sector Commercial

Agenda Server Virtualization Server Management Platform Approach to Virtualization Server Licensing Innovation Enrollment for Core Infrastructure (ECI) Resources & Go Do’s

3 Ways Customers Save Money Virtualization Solutions Savings Server Consolidation Energy & space reduction Accelerated application deployment Microsoft Platform Savings Platform-based hypervisor End-to-end management Training & Support Lowest Cost of Acquisition & Ownership 1/3 Cost of VMware Licensing for Virtualization New Enrollment for Core Infrastructure.

Good Management is crucial “Virtualization without good management is more dangerous than not using virtualization in the first place.” Thomas Bittman, Analyst, Gartner

Rapid Provisioning Savings “Building a physical server took almost four hours before virtualization. Hyper-V has helped decrease this time to 20 minutes. The simplified management console in System Center Virtual Machine Manager reduces this time even more, so build time is down to 10 minutes. The value of the time savings associated with the server management improvements is estimated to be AU$1,055,000 (U.S.$999,985) per year.” Vito Forte, Chief Information Officer, WorleyParsons

Core Infrastructure Optimization Basic Uncoordinated, manual infrastructure Rationalized Managed and consolidated IT infrastructure with maximum automation Dynamic Fully automated management, dynamic resource usage, business linked SLAs Standardized Managed IT infrastructure with limited automation Cost Center Business Enabler Strategic Asset More Efficient Cost Center Dynamic IT

Sales Director, Hostbasket Microsoft Platform Savings Platform-based hypervisor End-to-end management Training & Support “Having one vendor for the hypervisor, operating system, and much of our application software was very appealing to us from a support and cost perspective.” Bert Van Pottelberghe, Sales Director, Hostbasket

Training & Support “We will be able to support our entire virtual landscape through Microsoft, which already supports the rest of our datacenter, and have solid, seamless coverage under our Microsoft Premier Support Agreement. Hyper-V fits better into our Microsoft infrastructure and simplifies our IT strategy by enabling us to work with as few vendors as possible.” Erich Nøkling, Business Development Manager, Mamut

Side-By-Side Feature & Cost Comparison Of Virtualizing 5 Hosts $61.4K Windows Server 2008 $12K Virtual Infrastructure Enterprise $42.1K Virtual Center $7.3K Side-By-Side Feature & Cost Comparison Of Virtualizing 5 Hosts Windows Server 2008 $12K System Center $9.4K $21.4K Included x Multi-Hypervisor Management x App Management x Physical Management Virtual Management Hypervisor

Server Licensing Innovation Value ECI Server Application Mobility Extended Usage Rights Std (1 + 1) Ent (1 + 4) DC (Unlimited) Unlimited Copies Year 2006 2007 2008 2009

Enrollment for Core Infrastructure Introducing Enrollment for Core Infrastructure The Enrollment for Core Infrastructure is a simple, flexible and cost effective way to license core infrastructure server products together.

EA Enrollment Overview Enterprise Agreement Component Products Program Mechanics Price Savings Desktop Enrollment Microsoft CAL Suites Office Windows Client Additional Products Yearly true-up Three year term Software Assurance required Cover all desktops Additional products (available) 15% for enterprise-wide coverage 15% savings for Platform EA 50%+ savings on ECAL Enrollment for Application Platform SQL Server BizTalk Server Visual Studio Office SharePoint Server Dynamics XRM L+SA on all new licenses Defer License cost for any units not currently covered by SA One and three year options 40% on Ent Edition 15% on Std Edition Enrollment for Core Infrastructure Datacenter, Enterprise, Standard server suites Windows Server System Center Forefront Client Security Desktop EA enrollment not required, but likely Minimum purchase required – 100 procs if mix, 40 if all Datacenter Choose from three suites Per-proc licensing for each suite 2-proc minimum for Enterprise and Datacenter Suites 13% - 29% depending upon configuration NEW

Enrollment for Core Infrastructure Simple, cost-effective, flexible solution for purchasing datacenter optimization Scalability Virtualization Web Reliability Simplified Administration End to End Monitoring Server Compliance Unified Protection Configuration Management Data Protection & Recovery Visibility & Control Unified malware protection that is easier to manage and control Physical and virtual management through a unified set of tools Manageability A solid foundation for business workloads * ECI available on price list October 1, 2009

ECI Process Account Planning Enrollment Signed Mid-Term Renewal What capability does the customer need? Review datacenter plan and determine needed capacity, management, and security Consider customer licensing position and Core IO status Proc Per Server ECI Edition Servers Total 1 Standard 15 2 Enterprise 20 40 Datacenter 5 10 4 Total ECI processors 105 Do they meet the minimums? What is the best mix for them? 40 Datacenter processors, or 100 mixed processors Establish new standards for datacenter, review licenses based on needs Acquire new ECI licenses for processors in new servers Upgrade and migrate remaining Windows Servers SA licenses to ECI Upgrade existing ECI licenses as necessary Increased datacenter optimization? usage of virtualization technologies? Renew ECI SA to lock-in long-term value Migrate Windows Server and System Center SA into ECI SA-Only

Software Assurance Benefits New Version Rights. 24/7 Problem Resolution Support (unlimited Web Support) Extended Hotfix Support. Training Vouchers. E-Learning. Cold Backups for Disaster Recovery.

Resources & Go Do’s Services Partners LAR/ESA Partners Go after Server Management Visit www.microsoft.com/virtualization Visit www.microsoft.com/MAP LAR/ESA Partners Attend the Licensing Roadshow (Oct) Get knowledgeable around SMS-D Engage with Customers who are doing Server Virtualisation.

© 2009 Microsoft Corporation. All rights reserved © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.