Warriors – One Big Day 16th April 2016 – Sixways Stadium Team: Worcester Budget & Costs: 4000 x ‘TRY’ cards @ £305 15 x table centres @ £30 Bar bill @ £1500 Total cost - £1835 Aim: To raise company profile Improve staff engagement Retain existing clients Audience engagement: c.9,000 attended the match 108 hospitality guests taken to event Reception drinks, buffet & half-time drinks arranged 150 staff attended Players Q&A organised for staff
Brand awareness New banners created for North and South stand at Sixways stadium c.3000 branded TRY cards distributed 2 x New Warriors/HCR banners printed Branding at main entrance and Pitchview suite Twitter & Social media engagement Television coverage of match Post-event blog including pictures
Branding & Engagement
Branding & Engagement
Client feedback “Thank you very much for your kind hospitality on Saturday. We both had an excellent afternoon, very relaxed and good company” “Elizabeth and I would like to thank you for the great day at Warriors on Saturday” “I thought the format was perfect and made for a fantastic event – really appreciate the invitation and hope all yours guests and colleagues enjoyed it as much as I did”