1. 1 August 2011 Vodafone Smart Accessibility Awards 2011 Developer Marketing Vodafone Content Services developer.vodafone.com @vodafonedev #vsa2011

2. Outreach plan The contest aims to find the best Android 2.2+ application to enhance the lives of users who are ageing and/or disabled Deadline? –All entries must be in by October 15 th 2011 Promotion –Promotion to drive awareness and increase the number of entries will be through online and offline channels –ONLINE –http://developer.vodafone.com/smartaccess2011 - LIVEhttp://developer.vodafone.com/smartaccess2011 –Partnering with MoMo in UK, DE and other accessibility/developepr communities in ES, NL, BE(?) –Promotion to include email campaigns, banner ads and social media outreach –OFFLINE –Workshops with MoMo in UK and DE –Sponsorship of local developer events such as DroidCon

3. Online outreach: MoMo London Online activities Email and social media outreach AUGSEPTOCTNOV Outreach via MoMo on: –website, blog, facebook and linkedin channels and twitter. –email announcement via Yahoo! group –Announcements at any events that are taking place during the period. MoMo to reach out to specific companies & individuals to encourage entry Raise awareness amongst key influencers and other appropriate MoMo chapters User Group outreach User group list creation + outreach

4. Online outreach: MoMo Germany Online activities Email and social media outreach AUGSEPTOCTNOV Outreach via MoMo on: –website, blog, facebook and linkedin channels and twitter. –email announcement via Yahoo! group –Announcements at any events that are taking place during the period. MoMo to reach out to specific companies & individuals to encourage entry Raise awareness amongst key influencers and other appropriate MoMo chapters User group list creation + outreach

5. Offline outreach: London, Manchester, Berlin, DroidCon Regular events to highlight the competition and ensure we receive some high quality entries MoMo London and Manchester (TBC) MoMo Berlin & OTA Usabilla Amsterdam + ES event DroidCon London (showcase) Finals AUGUST Workshops SEPT (xxth) MoMo event + SEPT 30 th Over The Air SEPT 14 th Workshop (NL) + SEPT 28 th user group networking (ES) OCTOBER 6 th / 7 th NOV/DEC * = separate Content Services budget

6. TOTAL COSTS OnlineOfflineComments MoMo London (+ Manchester workshop) £7k£7.5k + £5k User group outreach £1kResearch only. Outreach into the communities to be done by vfdev/PR team (TBC) Momo DE€5k€3k Usabilla€1k Spain€1k Over The AirN/A Coming from separate budget as event will cover accessibility and other topics Droidcon€1k TOTAL (€) €35.6k Note: €15k from dev marketing budget. £ / € exchange rate @ 1.2

7. Workshops Objective Raise awareness of Vodafone’s initiative in accessibility (inc Smart Access) Drive number of entries PR coverage Proposed workshop agenda Timeline: 3 – 5pm + drinks (may vary according to local market) 3 x 45 min sessions + breaks and networking. Each session will focus on a specific disability to educate developers what it’s like for an end user. Each session will be broken down in the following way: Personal experience: what’s it REALLY like using an app when you are visually/hearing/cognitively impaired? Tips and hints for developers to work through these disabilities Have a go….: developers to attempt to modify/create apps/concepts which will address these issues These sessions will be tied into the categories for the competition: Social participation, Independent living, Mobility and Wellbeing. Focus on… –Visual impairment –Hearing impairment –Cognitive impairment –mHealth (TBC)

8. R&R Workshops – –MoMo to organise –Support from –Vodafone developer –local Vodafone Foundations –Public Policy Online outreach –User group list creation –James Norris @ MoMo –Skywrite PR / Group PR –MoMo –Vodafone developer –Vodafone Foundation

9. Next Steps Agree costs and plan –Vodafone developer/Public Policy/PR/MoMo Arrange workshops –Engage with patient advocacy groups to ensure we have good speakers attending each event Get cracking!

10. 10 THANKS!