Italy is one of the leading countries in fashion design, alongside others such as France, United States and United Kingdom. Fashion has always been an.

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Presentation transcript:

Italy is one of the leading countries in fashion design, alongside others such as France, United States and United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention of dressing-up well; "la bella figura", or good impression, remains traditional.fashion designFranceUnited StatesUnited Kingdomcountry's cultural life

Italian became prominent during the 11th–16th centuries, when artistic development in Italy was at its peak. Cities such as Palermo, Venice, Milan, Naples, Florence and Vicenza s tarted to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. During the 17th-early 20th centuries, Italian fashion lost its importance and lustre and Europe's main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV. [1] However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence, [2] the "Italian school" started to compete with the French haute couture, and labels such as Ferragamo and Gucci began to contend with Chanel and Dior. In 2009, according to the Global Language Monitor, Milan, Italy's centre of design, was ranked the top fashion capital of the world, and Rome was ranked 4th, [3] and, despite both cities fell down places in subsequent rankings, in 2011, Florence entered as the 31st world fashion capital. Milan is generally considered to be one of the "big four" global fashion capitals, along with New York City, Paris, and London; occasionally, the "big five" also includes RomePalermoVeniceMilanNaplesFlorenceVicenzaluxury goodshatscosmeticsjewelryfabricsFrench fashionLouis XIV [1] [2]FerragamoGucciChanelDiorGlobal Language MonitorMilandesignfashion capitalRome [3]New York CityParisLondon

Italian fashion can be also connected to the most generalized concept of "Made in Italy", a sort of merchandise brand expressing excellence of creativity and craftsmanship. Italian luxury goods are renowned for the high quality of their own textiles and the elegance and refinement that goes into making them up, as well as for the guarantee of quality materials. Many French, British and American high-top luxury brands (such as Chanel, Dior, Balmain, the main line of Ralph Lauren, to name a few) also refer to Italian craft factories, located in highly specialized areas especially in the metropolitan area of Naples and in the Centre-North of Italy, to produce either part of their apparel and accessories.Made in ItalyChanelDiorBalmainRalph LaurenNaples

The nonprofit association that co- ordinates and promotes the development of Italian Fashion is the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana), now led by Carlo Capasa. It was set up in 1958 in Rome and now is settled in Milan and represents all the highest cultural values of Italian Fashion. This association has pursued a policy of organisational support aimed at the knowledge, promotion and development of fashion through events with a highly intellectual image in Italy and abroad.National Chamber of Italian Fashion