Amount of time average American child spends in front of electronic screens in one day? __________ How long is television on each day in a typical American.

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Presentation transcript:

Amount of time average American child spends in front of electronic screens in one day? __________ How long is television on each day in a typical American home? _______________ % of American children (ages 2-17) with a TV set in their bedroom? _______________

Effects of Media on Eating and Activity: Does media exposure make us healthier or less healthy? Does time spent with media make us more or less likely to be overweight?

Media Exposure Overweight 1.TV viewing and other forms of screen time displaces time spent in physical activity.

Media Exposure Overweight 2. TV viewing and other forms of screen time displaces meaningful social interaction.

Media Exposure Overweight 3. TV viewing can lead to disengaged or mindless eating.

Media Exposure Overweight 4. Advertising exposure on TV is primarily for high-calorie, low-nutrient foods.

Where is advertising? Television Radio Internet Signs and billboards, scoreboards Store displays Newspapers Magazines Movies Logos/brands on clothing Merchandise Channel One

Exposure to Advertising How many TV commercials does an average American child see every year? _______________ What % of advertising aimed at children is for food? _________ How much is spent on food ads aimed at children and youth every year? _____________________

Why market to children? Children and youth spend a lot of their own money. Young children influence $500 billion in family purchases. Advertisers want to promote brand loyalty from an early age.