AROUND THE HORN We are testing a new feature this year, as an extension of our weekly current events program and as part of our “bonus content” provided to SCC members. Our goal is to provide a roundup of some of the more creative or interesting #sportsbiz stories being discussed in the industry, helping you connect them to the classroom. We will rely on feedback from members to help determine whether this content is valuable enough to continue sharing throughout the school year. Let us know what you think!

AROUND THE HORN: OCTOBER, 2018 * A look at one of the most viral social media posts in NBA history * Graphic illustrating multi-million dollar sponsorship deals for Arsenal * A fun figure illustrating the impact of the Timberwolves’ jersey patch sponsorship * An ambush marketing attempt has NBA threatening to fine one player every game this season * The construction projects that went “catastrophically” over budget? Many are sports stadiums! * A brief video featuring the history of athlete logos * Miami Marlins with a fun ticket sales promotion that brings the heat! * How much do Major League Baseball teams charge to propose at the stadium? This infographic breaks it down!

In 2016, the Atlanta Hawks broke Twitter with one of the most viral social media posts in league history. The tweet? A post announcing the team’s upcoming schedule, replacing team names/logos with emojis. The success of that tweet is still one of the most discussed posts among NBA social media marketers. DISCUSS LESSON 4.9: #SOCIAL MEDIA

EPL’s Arsenal announced a new #Adidas jersey (“kit”) deal for next season as the team’s deal w/ #Puma comes to an end. It's been reported that the new deal will be worth more than double the previous deal, reportedly worth $78.5 million per year. DISCUSS LESSON 3.2 & UNIT 8: #REVENUE #SPONSORSHIP

170 corporate members of the Timberwolves took advantage of team’s FitBit partnership. During work challenges, the organization saw 93% of eligible employees participate. The employees averaged 6 hours and 51 minutes of sleep a night. Fun to see the franchise leveraging relationship w/ sponsor to provide employee perks. DISCUSS UNIT 8: #SPONSORSHIP

Supreme is a skateboarding shop and clothing brand established in New York City in April 1994. Recently, NBA player JR Smith got a Supreme tattoo, and said the league has threatened to fine him each game if he doesn’t cover it. The brand’s apparel has also been spotted on athletes like Odell Beckham, Jr. this year, providing a great example of marketing through sports. DISCUSS UNIT 8 & LESSON 2.2: #marketingthroughsports #endorsement #ambush marketing #sponsorship

According to @StatistaCharts, outside of the Intl Space Station, major sports events and facilities lead the way in global construction project cost overruns. Why? Who pays for the construction, even when over-budget? DISCUSS LESSON 11.8: #social issues

Athletes have been creating logos for many, many years Athletes have been creating logos for many, many years. And it all started with Michael Jordan. Click the link below for a brief video exploring the branding of individual athletes through the development of unique logos: https://twitter.com/i/status/1045426822744330241 DISCUSS UNIT 6: #BRANDING

The Miami Marlins created a fun promotion to encourage fans to purchase season tickets next year with a “Swing for Your Seats” promo, letting fans come down and try to hit one out of the park for a chance to win season tickets. Click the link below to see a promotional clip the team posted on Twitter: https://twitter.com/Marlins/status/1044940441479606273 DISCUSS LESSON 7.6 & LESSON 9.1: #PROMOTION #SPONSORSHIP

The Miami Marlins created a fun promotion to encourage fans to purchase season tickets next year with a “Swing for Your Seats” promo, letting fans come down and try to hit one out of the park for a chance to win season tickets. Click the link below to see a promotional clip the team posted on Twitter: https://twitter.com/Marlins/status/1044940441479606273 DISCUSS LESSON 7.6 & LESSON 9.1: #PROMOTION #SPONSORSHIP

Think it is free to propose at a baseball game. Not so much Think it is free to propose at a baseball game? Not so much! Here’s a breakdown of what MLB teams charge (some teams do not allow proposals at games). Guys, would you propose to your girlfriend at a sporting event? Girls, would you want your boyfriend to propose to you at a game? DISCUSS LESSON 3.2 & LESSON 10.1: #REVENUE #FANEXPERIENCE

AROUND THE HORN There is your roundup of #sportsbiz briefs for the month of October. If you have seen any interesting, creative or unique sports marketing stories, please share them with us and we will include them in next month’s edition of “Around the Horn”!