PewInternet.org Technology use by different income groups Annual Welfare Research and Evaluation Conference U.S. Department of Health and Human Services.

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PewInternet.org Technology use by different income groups Annual Welfare Research and Evaluation Conference U.S. Department of Health and Human Services May 29, 2013 Mary Madden: Senior Researcher, Pew Internet Project

Which Pew are you? Part of the Pew Research Center, a nonpartisan fact tank based in DC. PRCs mission: provide high quality, impartial research that is freely available to the public Data from nationally representative telephone surveys of U.S. adults (on landlines and cell phones) For 13+ years of tech use data:

Keep in mind… Low income = <30K in HH income/per yr % respondents dont report income -Lower levels of education -Higher proportion of young adults + seniors More likely to be: African-American or Hispanic Living in rural areas

Internet users – 85% of adults December 2012

Broadband at home – 68% of adults December 2012

Cell phones - 89% of adults January 2013

Mobile devices are changing the way we think about connectivity…

Cell-mostly internet use 31% of cell internet users do most of their online browsing on their phones Less than $30K = 43%* $30K-50K = 36%* $50-75K = 24% Over $75K = 21%

Other devices

Desktop or laptop - 78% of adults December 2012

Tablet- 31% of adults January 2013

Internet activities

Search engines % of internet users in February 2012

Health information in past 12 months % of internet users in September 2012

SNS – 67% of internet users December 2012 Less than $30K = 72% $30K-50K = 65% $50-75K = 66% Over $75K = 66%

Cell phone activities

Use via phone % of cell owners September 2012

Get news on phone % of cell users in April 2012

Mobile pix % of cell owners September 2012

Texting % of cell owners September 2012

Use social networking site on phone % of cell users in April 2012

Do banking on phone % of cell users in September 2012

Get health information on phone % of cell users in April 2012

Visit govt. website on phone % of cell users in April 2012

Teens (12-17)

Teen Internet Access Demographics % of teens in each demographic group Access the Internet Mobile Access to Internet (phone, tablet, etc) Access Internet Mostly on Cell Phone All teens, ages (n=802) 95% 74% 25% Teen Gender aBoys(n=405) 97 b 7220 bGirls (n=397) a Age of Teen a12-13 (n=246) b14-17 (n=556) a Parent Household Income aLess than $30,000/yr (n=154) c b$30,000-$49,999 (n=155) c c$50,000-$74,999 (n=110) 99 a 7914 d$75,000+ (n=335) 99 ab 79 a 24 c Source: Pew Internet Teens and Privacy Management Survey, July 26-September 30, N=802 parents of teens ages and 802 teens ages Margin of error is +/- 4.5 percentage points. Note: Columns marked with a superscript letter ( a ) or another letter indicate a statistically significant difference between that row and the row designated by that superscript letter. Statistical significance is determined inside the specific section covering each demographic trait.

Thanks! Mary Madden: Senior Researcher, Pew Internet Project