Laptop Wrist Relievers Team: CPP Yeah You Know Me Jennifer Orrison Natalie Kitchel Steve Ephraim Danilo Diaz Mason Prophet
Abstract Two gel filled cushions that are placed on your laptop and used as protectors to support your wrists. The cushions hang over the edge of your laptop to maximize comfort and the health of your arms. Natalie Kitchel
Claim The cushions are two individual pads that are placed on both sides of the touch pad and positioned to your liking. Each pad has a soft flexible non-skid rubber backing to prevent slipping. The flexibility of the rubber allows the wrist relievers to conform to the shape of your laptop. They are long enough to hangover the edge of the laptop to protect your forearm from the hard edge of the computer. This helps alleviate the strain on your wrist and forearm that usually results from laptop use. The gel cushion minimizes health risks such as carpal tunnel syndrome, muscle tension, cramping, hand fatigue, and helps maintain normal blood circulation. Natalie Kitchel
Materials Polyurethane gel inside (4 oz./pad) Internal Latex casing (19.25 sq. in./pad) Outer covering of Lycra (19.25 sq. in/pad) Non-skid rubber backing (15 sq. in./pad) Jennifer Orrison
Diagram 3 in. x 5 in. x ½ in. Jennifer Orrison
Patents 6,619,597 – Keyboard Wrist Support 6,679,857 – Massagers Having Gel Coverings 6,244,547 – Keyboard Tray With Adjustable Wrist Support 5,980,143 – Wrist Rest Assembly 6,887,005 – Notebook Computer With Wrist Supporter 6,749,159 – Stackable Wrist and Arm Support Pads 6,698,697 – Wrist Support Device 6,592,537 – Wrist Pad Apparatus Danilo Diaz
Summary of Invention Price: The Wrist Reliever is moderately priced to fit all incomes of laptop computer users. Packaging: The Wrist Reliever will be packaged in a clear hard plastic casing with a cut out so customers can see and feel the consistency of the product before they buy it. Variety: The Wrist Reliever will be available in a standard grey color the first year. Subsequent years will yield a wide variety of colors and fabrics to fit consumer preferences. The universal size enables it to be used with any laptop model. Convenience: The Wrist Reliever will be available for purchase at all major computer accessory retailers as well as their respective websites. Natalie Kitchel
Marketing Plan Target Markets Male and female laptop users in the U.S. 16 years and older High school and college students Working professionals Everyday laptop users Mason Prophet
Product Placement Computer Accessory Retailers & their respective websites Mason Prophet
Promotion Strategy Send free samples of product to all buying executives of major retailers Hire national brand manager to meet with retailers and promote new products Submit press releases to major computer magazines. Mason Prophet
Manufacturing Costs Each Pad: Polyurethane Gel: 1 gallon = $30 ($0.47 = 1 oz.) 4 oz. per pad x $0.47 = $1.88 Latex: 1 yd. = $20 $20 / 1296 sq. in. = $0.02 $0.02 x sq. in. = $0.39 Lycra: 1 yd. = $35 $35 / 1296 sq. in. = $0.03 $0.03 x sq. in. = $0.58 Rubber: pre sized to 3 in. x 5 in. = $0.23 Total price per pad = $3.08 x 2 = $6.16 per set Steve Ephraim
Manufacturing and Marketing Costs Total budget for 1 yr. = $300,000 Units Produced = 30,000 x $6.16 = $184,800 Advertising/Marketing = $60,000 Manufacturing = $55,200 Price = $12.99 per set Break Even: Have to sell 23,095 sets to make $300,000 Gross Profit: $389,700 (1 yr.) Net Profit: $89,700 (1 yr.) Steve Ephraim
Projected Profits Steve Ephraim