1. © The Shlee © 2006 By Antoinette Kathol

2. © Abstract The Shlee © is a synthetic rubber wedge attachment to a snowboard that will act as a slowing device. The Shlee © will also aid in the ability to make tighter turns. The Shlee © is a synthetic rubber wedge attachment to a snowboard that will act as a slowing device. The Shlee © will also aid in the ability to make tighter turns.

3. © Claims Allow the snowboarder to slow down or stop more effectively Allow the snowboarder to slow down or stop more effectively Allow for sharper turns Allow for sharper turns Affordable Affordable Able to be attached to preexisting snowboards for a fee Able to be attached to preexisting snowboards for a fee

4. © Materials Synthetic rubber wedge Synthetic rubber wedge Loaded spring mechanism Loaded spring mechanism Hinge Hinge Spring Spring Screws Screws

5. © Functions Braking system Braking system Slowing mechanism Slowing mechanism

6. © The Shlee ©

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8. © Similar Products Patents 6,971,483 – Braking apparatus and method for making and using the same 6,971,483 – Braking apparatus and method for making and using the same 6,971,483 6,969,076 – Hand steerable snow scooter 6,969,076 – Hand steerable snow scooter 6,969,076 6,935,640 – Snow scooter with rear mounted foot actuated brake 6,935,640 – Snow scooter with rear mounted foot actuated brake 6,935,640

9. © Start Up Costs Start up – $500,000 Start up – $500,000 Research and Development - $25,000 Research and Development - $25,000 Product testing - $25,000 Product testing - $25,000 Production - $250,000 Production - $250,000 Advertising - $200,000 Advertising - $200,000 = $500,000 Wholesale price – $25 Wholesale price – $25 Mark up – 200% Mark up – 200% Retail price – $75 Retail price – $75

10. © First Year Numbers Sales – 12,000 units @ $75 per unit Sales – 12,000 units @ $75 per unit Profit -- $900,000 Profit -- $900,000Expenses: Marketing and Advertising – $200,000 Marketing and Advertising – $200,000 Production – $250,000 ($25 per unit for 10,000 units) Production – $250,000 ($25 per unit for 10,000 units) Inventory Expense -- $20,000 Inventory Expense -- $20,000 Total Expenses = $470,000 Total Expenses = $470,000 Net Income after one year: = $430,000

11. © Summary Of Invention Name of Invention: The Shlee © Name of Invention: The Shlee © The Shlee © aids as a slowing and/or braking mechanism for a snowboard. The Shlee © aids as a slowing and/or braking mechanism for a snowboard. It is manually powered by the users rear foot. It is manually powered by the users rear foot. It is convenient and reliable. It is convenient and reliable. Anticipated cost is $75 per unit. Anticipated cost is $75 per unit.

12. © Marketing Strategy Target Market Target Countries: United States, Canada, Japan, Russia Target Countries: United States, Canada, Japan, Russia Target Population: Ages 15-35 male and female Target Population: Ages 15-35 male and female Specific Target Market: Students and Athletes Specific Target Market: Students and Athletes

13. © Marketing Strategy Product Product Feature: The Shlee © is a rubber wedge with a spring loaded mechanism Product Feature: The Shlee © is a rubber wedge with a spring loaded mechanism Packaging: The product will be packaged in a blue triangular box. Packaging: The product will be packaged in a blue triangular box. Positioning: The product will be positioned as a durable, practical and reliable product. Positioning: The product will be positioned as a durable, practical and reliable product. Product Line: In the future, we will introduce new advancements to enhance the Shlee ©. Product Line: In the future, we will introduce new advancements to enhance the Shlee ©.

14. © Marketing Strategy Pricing Price: Affordable, reliable, high quality Price: Affordable, reliable, high quality Place/Distribution: Snowboard shops Place/Distribution: Snowboard shops

15. © Marketing Strategy Promotion Internet (Snowboard websites) Internet (Snowboard websites) TV (Commercials) TV (Commercials) Ski Resorts Ski Resorts Snowboarding Magazines Snowboarding Magazines Marketing Message: “Worry: stopping, turning, breaking, slowing. End of worry; Shlee.” Marketing Message: “Worry: stopping, turning, breaking, slowing. End of worry; Shlee.”

16. © Information For more information on the development of this product… For more information on the development of this product… Contact: Antoinette Kathol Contact: Antoinette Kathol Email: amkathol@csupomona.edu Email: amkathol@csupomona.eduamkathol@csupomona.edu

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