Who will the new air traveller be by 2020? http://www.thaitechnics.com/aircraft/b_future.html

Trends in travel behaviour more spontaneous more individual more often shorter cheaper more demanding more exotic more relaxing more experiences

The four tribes Active Seniors Global Clans Cosmopolitan Commuters Global Executives

Active Seniors between 50 and 75 healthier and more active expect greater understanding of personal health needs

Global Clans Visit friends & family Needs of a big family travelling together

Cosmopolitan Commuters living and working in different regions Flexible workstyle speed

Global Executives travelling in premium class high standard

Key trends impacting the future of travel Growing of the global population (8 billion by 2025) Growth in global migration Globalization of Travel and Tourism Growth in wealthier people Airline business Impact of Low Cost Carriers New aircraft developments Evolution of technology

Key trends impacting the future of travel Rising cost of oil Climate of fear Impact of new communication technologies Growing awareness of environmental impacts

Conclusion Importance of technology Brig the gap between consumers and providers. Humanization of technologies Find a substitute for oil

Our Sources 2030: Switzerland Tourism and the climate change Trends in travel behaviour http://www.fif.unibe.ch/unibe/wiso/fif/content/e6012/e6025/e6026/e6679/Klimabericht_ST_Apr08_ger.pdf Future Traveller Tribes 2020 4 traveller tribes Importance for the air travel industry by 2020 http://www.stnet.ch/de.cfm/marketing/mafo/offer-Mafo-Trends_Prognosen.html