1. Assignment 1 – Leaflet (part 1)
In your leaflet, you need to explain what the following trends (changes) mean and how they can/have affected a business:
- Social trends
- Technology trends
- Ethical trends
- Environmental trends
* Always use your source list to show where you found your information.

2. Assignment 1 – Leaflet (part 2)
In your leaflet, you will then have to show how any TWO of those trends will affect your startup business, as they have done with other businesses.
To do this you will need to identify the similarities between the influence of the trends as well as the differences. You can use the following tables…….

3. Assignment 1 – Leaflet (part 2)
TREND 1
Business 1
Business 2
SIMILARITIES
DIFFERENCES

4. Assignment 1 – Leaflet (part 2)
TREND 2
Business 1
Business 2
SIMILARITIES
DIFFERENCES

5. Assignment 1 – Leaflet (part 3)
Finally, you need to summarize your leaflet by rounding up the current risks, opportunities, trends & environment (factors) that will affect your business.

6. So......

7. Social Trends
Social trends include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes, etc. Social trends affect the demand for a company's products and how a company operates.
For example, an aging population may imply a smaller and less-willing workforce (thus increasing the cost of labor and products). The best watch makers (Rolex, Breitling, Omega) in the world are in their 70’s.

8. Technological Trends
Technological trends is mainly concerned with how technology has evolved and it’s effect on our lifestyle and daily routines. Many technological revolutions have now impacted on the way we do business.
For example, Facebook/Twitter for sharing & Advertising, Voice over internet calls, Mobile Payment and transactions, Cloud computing, etc.

9. Ethical Trends
Ethical trends is mainly concerned with the treatment of workers and the environment in less developed countries who may be the suppliers. Ethical behaviour can benefit firms by attracting more customers, high quality employees and additional investors (organic food companies). However, behaving ethically can have its drawbacks.
For example, additional costs may be incurred. An ethical audit is a routine check of the ethical behaviour of the organisation, but necessary, especially for Primark after Panorama on BBC.

10. Environmental Trends
Environmental trends include aspects such as weather and climate change, which may especially affect industries such as tourism, farming, and insurance. Growing awareness of the potential impacts of climate change is affecting how businesses operate and the products they offer.
For example, Supermarket carrier bags, Greener car manufacturers. Most companies now have some sort of recycling initative incorporated in the business.