Advertising Techniques

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Presentation transcript:

Advertising Techniques http://www.grinningplanet.com/2007/06-05/100dollarbill.jpg Advertising Techniques

What is Propaganda? Spreading of information to help or to hurt a cause Telling only the side you want people to know Appealing to the emotions rather than the intellect http://rs6.loc.gov/ammem/ccmphtml/ccimages/w6613.jpg http://greenorlando.com/images/cocacolapolarbear.gif http://www.thematzats.com/propaganda/prop/sld002.htm

Types of Propaganda Used in Advertising http://www.frederiksamuel.com/blog/SINGLE_AD_PAGE.php?ad=sony_bravia.jpg

Avant Garde

the suggestion that using this product puts the user ahead of the times http://idisk.mac.com/kellykthompson/Public/iPod.gif

Bandwagon

the suggestion that everybody is using the product and that you should use the product in order to be part of the group http://www.ar.cc.mn.us/nistel/images/adidas-r.jpg

Transfer

Symbols and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the product user… the propagandist tries to transfer authority, sanction, and prestige to something the consumer admires (like science, religion, etc.) to the product so it is accepted http://www.trendhunter.com/images/phpthumbnails/23995_1_468.jpeg

Testimonial

a famous personality is used to endorse the product http://veggietestimonial.peta.org/psa.aspx?CID=11bdc370-ff5f-46c2-a206-ed3b0b2241d2

Snob Appeal

the suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life http://learningphoto.files.wordpress.com/2007/03/ysl.jpg

Facts and Figures

Statistics and objective factual information is used to prove the superiority of the product. http://www-public.tnb.com/util/docs/RS_AD_cityscape1.pdf

Patriotism

the suggestion that purchasing this product shows your love of your country http://www.arps.org/users/hs/larchevl/projects/photoshop/magazinead/Appeals/tommygirl.jpg

Wit and Humor

Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language. http://www.arps.org/users/hs/larchevl/projects/photoshop/magazinead/Appeals/clorox.jpg

Plain Folks

the suggestion that the product is a practical product of good value for ordinary people http://www.arps.org/users/hs/larchevl/projects/photoshop/magazinead/Appeals/boots.jpg

Glittering Generalities

vague, “virtue” words are used to suggest a positive meaning without actually really making any guarantee – words such as dignity, freedom, fame, integrity, justice, love and respect, are used to appeal to values, which often themselves trigger powerful emotions –seeking to make us approve and accept without examining the evidence http://www.arps.org/users/hs/larchevl/projects/photoshop/magazinead/Appeals/internationalcoffee.jpg

Hidden Fears

The suggestion that this product will protect the user from some danger http://www.hemmy.net/images/advertisements/lifebuoyads01s.jpg

Magic Ingredients

http://www.hemmy.net/2008/05/30/canon-image-stabilizer-advertisements/#more-1818 The suggestion that some almost miraculous discovery makes the product exceptionally effective

http://www.hemmy.net/2008/04/09/new-ps3-ads-are-grim-yet-stunning/#more-1715

http://www.hemmy.net/2008/04/09/new-ps3-ads-are-grim-yet-stunning/#more-1715

http://www.hemmy.net/images/advertisements/destroyplanetads01.jpg

http://www.hemmy.net/2008/06/14/att-international-roaming-hand-art-advertisements/#more-1861

http://www.hemmy.net/2008/08/29/bueno-aires-zoo-ads-get-much-more-for-much-less/#more-1938

http://www.hemmy.net/images/advertisements/eskomelectricity.jpg

http://www.hemmy.net/2007/10/21/lego-ads-from-the-eyes-of-a-child/#more-1307

http://www.hemmy.net/images/advertisements/touchletter.jpg

http://www.hemmy.net/images/advertisements/intelad.jpg

http://knmakeup.com/v-web/gallery/Print/tiger_gillette

http://www.andersonpartners.com/view_larger.asp?id=3

http://www.arps.org/users/hs/larchevl/projects/photoshop/magazinead/advertising.htm

http://lasvegas-theseries. com/Gallery/albums/album188/JD2. highlight http://lasvegas-theseries.com/Gallery/albums/album188/JD2.highlight.jpg

http://www. vastgallery http://www.vastgallery.com/isa%20ads/02021a%2520%2520%2520TUC_S%26P_Print.jpg.php

It’s all in the eye of the beholder! You have the POWER TO SEE!