Great Britain Tourism Survey December 2016

Summary of Results GB And England Headlines YEAR-TO-DATE (January – December) In 2016, GB trips were down by -4% to 119.5 million, compared to 124.4 million in 2015. Nights were also down for the year, by -5%. In the year to December 2016, trips to England were down -3% to 99.3 million from 102.7 million in 2015. Nights were down by -5% each. Context At the start of December, it was often cold and frosty with fog patches. The middle of the month was more mild. There was also some stormy weather in central and northern Britain. The end of the month turned cold and frosty, especially in the south. Trips Nights -4% -5% -3% -5% Weather

Summary of Results England YEAR-TO-DATE (Jan–December 2016) Trip Characteristics Trips Nights PURPOSE HOLIDAY TRIPS in England from January to December 2016 increased by +2% compared to the same period last year, with 44.7 million trips recorded. Nights remained unchanged at 147 million. VISITS TO FRIENDS AND RELATIVES decreased by -9% to 36.9 million, with bednights decreasing by 12%. Non-holiday VFR is down by -24%, and holiday VFR is unchanged. BUSINESS trips increased for the January to December period, up by +2% to 14.1 million. Nights increased compared to the same period in 2015. +2% 0% -9% -12% +2% +5% TRIP TAKERS Trips have decreased among all age groups and social grades, except C1. The biggest increases has been among C1 (+1%) whereas the smallest decrease in age groups was for 35-44 (-1%) and 45-54 (-2%) South East DESTINATION TYPE All regions saw an decrease in trips in 2016 except the West Midlands, the South East and the South West The greatest increase was to the South East (10%) 35-44 45-54 Class C1 -1% -2% +1% +10%

Context Other Surveys Overseas Travel by UK Residents International Passenger Survey December 2016 JAN - December 2016 Trip Spend In December, trips by Brits overseas increased by 6% and the expenditure on those trips increased by +8%. In the year to date, overseas trips were up by +9%. Expenditure increased slightly less, at 7%. Other Tourism Surveys December 16 Room Bedspace OCCUPANCY Room occupancy in England in December increased by +3% compared to 2015 at 63%, while bedspace increased by +1% unchanged at 47%. October-December 16 Volume DAY VISITS The number of tourism day visits in England in the period October – December 2016 increased by +4% compared to 2015, to 377 million The value of those visits also increased by +11% to £14.6 billion Attractions Accomodation TOURISM BUSINESS MONITOR Attractions and accommodation businesses reported an increase in visitors for the period from the Christmas and new year period compared to sometime last year. +6% +11% +8% +7% +2% +1% +3% +4% +11% 

Headline Data GB and England Volume (2015 vs 2016) England a 2015 2016  -18% -4% -3% GB a 2015 2016  -17% -5% -4%  % change vs 2015

Trips England Volume of trips (millions) (2015 vs 2016) a  All trips a 2015 2016 Holiday trips Business trips VFR trips  -4% 0% +1% -9% -3% +2%  % change vs 2015

Nights England Volume of nights (millions) (2015 vs 2016) a  All trips a 2015 2016 Holiday trips Business trips VFR trips  -6% -1% +7% -12% -5% +0% +5%  % change vs 2015

Long Term Trends, Year-to-Year England Holiday Trips All Trips Business Trips VFR Trips

Rolling 12 Month Trendlines England All trips

Rolling 12 Month Trendlines England Trips by purpose (millions) Holiday trips Business trips VFR trips

Regional Analysis England Trip characteristics – region (YTD 2015 vs YTD 2016) Trips (Millions) Nights North East YTD 2015 2016  3.84 3.34 -13% 11.38 10.01 -12% Yorkshire & Humberside YTD 2015 2016  11.32 9.29 -18% 30.88 27.11 -12% North West YTD 2015 2016  13.55 12.00 -12% 36.83 31.20 -15% East Midlands YTD 2015 2016  8.02 7.28 -9% 21.76 19.74 West Midlands YTD 2015 2016  8.83 8.88 1% 20.99 21.89 4% South West YTD 2015 2016  19.68 20.39 4% 72.26 73.62 2% South East YTD 2015 2016  16.80 18.41 9% 45.60 48.53 6% London YTD 2015 2016  12.94 12.10 -7% 30.16 26.34 -13% East YTD 2015 2016  9.73 9.48 -3% 28.22 28.75 2%

UK Outbound Travel (International Passenger Survey) Total volume (millions) and spend (£bn) Trips a 2015 2016 Spend  +6% +8% +15% +7% +11%  % change vs 2014

Appendix: Domestic Tourism England Trip characteristics (Year-To-Date: Jan-December 2016) PURPOSE Pure Holiday 1-3 nights +4 nights VFR (on holiday) Holiday (total) VFR (non-holiday) (total) Business TRIPS 000s 2015 43724 29180 14545 25196 68920 15356 40552 13868 2016 44706 29302 15404 25221 69928 11685 36907 14124  2% 0% 6% 1% -24% -9% NIGHTS 146492 56492 90000 74456 220947 37222 111678 30129 147046 55181 91897 70229 217276 27174 97403 31559 4% -2% -6% -27% -13% 5% Unwtd Trips 5788 3502 2381 3050 8922 1420 4469 1362 REGION West Midlands East of England East Midlands London North West North East South East South West Yorkshire & the Humberside TRIPS 000s 2015 8831 9734 8022 12938 13554 3842 16804 19683 11320 2016 8875 9484 7283 12099 11995 3337 18407 20394 9292  1% -3% -9% -6% -11% -13% 10% 4% -18% NIGHTS 20990 28218 21764 30163 36825 11383 45600 72263 30880 21892 28751 19735 26339 31202 10008 48526 73622 27106 2% -15% -12% 6% Unwtd Trips 882 1020 785 1143 1179 340 1846 2140 939  % change vs 2015

Appendix: Domestic Tourism England Year to date trip length, spend/night, spend/trip All Tourism Holidays Business VFR 2011 2012 2013 2014 2015 2016 Trip Length 2.94 2.97 2.92 2.95 2.87 3.42 3.40 3.33 3.37 3.35 3.29 2.18 2.32 2.13 2.29 2.17 2.23 2.68 2.75 2.77 2.71 2.64

Note about these results:   The GB Tourism Survey is a survey of British residents, in which 2000 respondents are interviewed each week, making a total of 100,000 each year. Any respondent having taken one or more  overnight trips in the previous 4 week period is asked to describe the details of trips taken. Each year, data from around 17,000 trips is collected, and this is subsequently grossed up to provide population estimates. Full details of the survey methodology can be found at: https://www.visitbritain.org/archive-great-britain-tourism-survey-overnight-data On an annual basis, the survey is extremely robust, with a confidence level for England data at +/- 3% at the 95% level for the number of trips and nights measured, and +/- 4% for the expenditure figure. For shorter time periods and for other subsets of the data such as region or trip purpose, the margin of error is wider – guidance on confidence intervals at national and regional level for annual and quarterly data is provided on the next page. For any questions about data interpretation, please contact VEResearch@visitengland.org No part of this publication may be reproduced for commercial purposes without the permission of VisitEngland. Extracts may be quoted if the source is acknowledged. Users wishing to include results from this survey within a press release should contact Charlotte Sanders in the VisitEngland Press Office charlotte.sanders@visitengland.org for review prior to external release.

GB Domestic Tourism: Confidence Limits at the 95% level   TRIPS (millions) BEDNIGHTS (millions) EXPENDITURE (£ millions) Destination: Single Quarter Annual GB Total 4.5% 2.5% 4.9% 3.0% 6.0% 3.6% England Total 4.8% 2.8% 5.4% 3.2% 6.7% 4.0% East 13.2% 7.7% 15.5% 9.4% 20.8% 11.6% East Midlands 13.9% 8.3% 15.8% 17.7% 10.6% London 14.7% 7.2% 17.3% 9.1% 22.5% 11.0% North East 19.1% 26.5% 14.3% 27.7% 20.6% North West 10.5% 6.2% 13.3% 7.4% 8.0% South East 9.5% 5.7% 13.5% 7.5% 16.5% South West 8.8% 9.7% 6.3% 11.2% 9.2% West Midlands 14.2% 8.1% 17.1% 10.0% 18.9% Yorks & Humb 11.7% 6.9% 16.4% 10.1% 12.0% Based on Quarter 4