New Product Presentation. Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral.

Slides:



Advertisements
Similar presentations
Resolutions Therapy Practice Quick Start Up Marketing Plan.
Advertisements

ONE IDEA CHANGES EVERYTHING! MARKETING PLAN DECEMBER 07, 2013
[Product Name] Marketing Plan
On Target Group Coaching
ACME Marketing Plan Presented by Sydney Division [Slide 1]
Hair-Care Sales Promotion
The Four Ps of Marketing
M. Wispandono - FE Unijoyo 2010/11 What is a market?  A market is a group of potential customers with the authority and the ability to purchase a particular.
Strategic Marketing for Your Business
Sustainable Competitive Advantage
11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.
The Marketing Plan The Marketing Plan Jayendra Rimal
Chapter 6: Situation Analysis and The Market Strategy Plan Pearls of Wisdom By Jason Tondre and Shawn Hartwig March 19, 2001.
© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
The Role of IMC in the Marketing Process © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Internet Marketing in Hospitality and Tourism
Copyright © 2004 South-Western. All rights reserved.14–1 Learning Goals Explain promotion benefits. advertising personal selling sales promotion. public.
Unit 3 Basic Marketing Concepts
PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.
Chapter 8 The Marketing Plan
Unit 4.2 –Marketing Planning
Hisrich Peters Shepherd Chapter 8 The Marketing Plan Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.
SPORTS AND ENTERTAINMENT MARKETING
BZUPAGES.COM. PRESENTED TO: SIR GHULAM ABBAS GROUP MEMBERS: ALIA ASHRAF(07-19) SAIMA ASGHAR(07-20) SHAFAQUE MAHMOOD(07-02)
Chapter 2 The Marketing Plan
Chapter 2 the marketing plan Section 2.1 Marketing Planning
Marketing for a New Company EDUC 517 Tech Created by, Jenna Coleman & Kyle Hills.
The marketing plan Ch. 2.
PharmaSim COMPETITIVE STRATEGY
What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.
The Marketing Plan Major Components Situation Analysis Problems and Opportunities Marketing Objectives Marketing Strategies Implementation Evaluation.
Market & Competition Positioning & Communication Launch & Promotion Pricing & Distribution Support Documents Center for Public Health Nutrition Marketing.
Marketing Chapter SWOT Analysis- determines- strengths, weaknesses, opportunities, threats Environmental scan- analysis of outside influences.
0 Marketing Planning - Key Ingredients  Brand Strategy  Product Strategy  Communications Strategy.
PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.
Chapter 11: Marketing. Marketing  Process for creating, communicating, delivering offerings that have value for customer.
Understanding Principles Of Marketing Pertemuan 09 Matakuliah: J Pengantar Bisnis Tahun: 2009.
The Marketing Plan. SWOT Analysis Good marketing relies on good plans Planning efforts begin with a critical look at itself and its business environment.
August 6th Bell Work What is good and bad about the Share a Coke campaign?
For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 16: Advertising and Sales Promotion.
NASCAR PROJECT Presentation Layout. Slide 1 – Company Selection  Name of Company  What they produce/make/sell  Brief History  What types of Advertising.
The Marketing and Promotions Plan  Situation Analysis  Problems and Opportunities  Marketing Objectives  Marketing Strategies  Implementation 
MARKETING PLAN 1)Executive summary 2)Current Marketing situation
© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON16-1 GOALS  Describe the nature of markets.  Identify trends that influence global marketing opportunities.
Functions of Marketing
4/25/2017 Marketing Plan Your Name.
Marketing Plan Template The following template is a suggestion on what you might consider to include in your summative presentation. That said, you should.
2.03Summarize ways to reach markets. What is a market? The group of all potential customers who have similar needs and wants and have the ability to buy.
Module 26 Marketing Plan (Cont.). Target Audience Determining the right target audience is probably the most important part of your marketing efforts,
Developing a Marketing Plan
Chapter 8 The Marketing Environment. The Marketing Process  Marketing = the process of developing, promoting, and distributing products, services  The.
Course standard BMA-IBT-5
MaxClean Outline  Company Profile  SWOT Analysis  Corporate Marketing Strategy  Business Marketing Strategy  Strategic Marketing  Segmentation.
THE WORLD OF MARKETING.  Learn how to conduct a SWOT analysis.  List the three key areas of an internal company analysis.  Identify the factors in.
Chapter Sport Marketing F. Wayne Blann, Ithaca College Ketra L. Armstrong, California State University at Long Beach C H A P T E R.
Market Segmentation and Target Marketing. Marketers rarely go after the entire market with one product, brand, or service. Why?
Chapter Sport Marketing F. Wayne Blann, Ithaca College Ketra L. Armstrong, California State University at Long Beach C H A P T E R.
BUSINESS 1 Understanding Marketing Processes and Consumer Behavior.
Lesson 2 – Market Segmentation and Marketing Mix.
Marketing Concepts. Marketing Defined  Marketing is the total process of finding or creating a profitable market for specific goods or services.  It.
Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.
The Marketing Concept Implementing the Marketing Strategy.
The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.
6/11/2018 Marketing Plan Your Name.
International Marketing
[Product Name] Marketing Plan
12/7/2018 Marketing Plan Your Name.
Marketing Plan: SnakPak
CLASS BUSINESS PROPOSAL
Basic Marketing Concepts
Presentation transcript:

New Product Presentation

Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral Buying Patterns Competition Who they are Strengths Weakness Distribution Channels MARKETING PLAN

Pricing Opportunities and threats Marketing Strategy Positioning Product Differentiation Price/Quality Communication Ads Direct Marketing Sales Promotion PR Action Plan Production Consideration Production Schedule Key Issues Inventory Levels MARKETING PLAN

TOTAL BUDGET 10,535,280.00

ADVERTISING PLAN Magazines Consumer Business to Business WebsiteRadioBrochuresStationaryPoint Of Purchase Display

BUDGET FOR ADVERTISING

ADVERTISING VENUES MAGAZINES Consumer Magazines 6 Month Run VogueGlamourAllure B2B Magazines 1 Yr Run Professional Beauty Modern Salon - Salon Today

Website E-CommerceDesignHostingMaintenance WEBSITE PLANS Website costs $15,000 all inclusive 1-yr Maintenance

National Radio Local Radio RADIO Target Radio Market

CELEBRITY SPOKESPERSON CHRISTINA SHEDD Christina Shedd Supermodel/Actress Has appeared in the following movies "Elves" "Failure to Start" "Bridge to Nowhere No Man" Along with many others..

PRODUCT PACKAGING IDEAS ROUGH SKETCHES

WEBSITE BANNER SKETCHES

POINT OF PURCHASE DISPLAY

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com Inc. All rights reserved.