Project Title and/or Start-up Company’s Name Startup LOGO Project Title and/or Start-up Company’s Name (Website) NAME OF THE FOUNDER/ PROMOTER: EMAIL: PHONE: DATE:
Elevator pitch Startup LOGO Describe the product/process/service you are developing and its value proposition in a very brief manner.
Team & Key Advisors/Mentors Startup LOGO Team & Key Advisors/Mentors Name Proposed/ Designation Qualifications Experience Summary Key Skills Director CXO Advisor
Problem/ Opportunity Startup LOGO Problem(s) solving through Start-up What are the top problems you are trying to solve for your customers/new opportunity that you have identified? Solutions available in the Market What are the existing alternatives to address the problem? Identify the main competition and their limitations.
Solution/ Technology Startup LOGO What is your solution? List down top features of your solution that will address the problems you have listed.
Current Status/ Stage Startup LOGO Start-up Stage Idea b) Prototype c) PoC (Proof of Concept) d) Ready Product e) Death Valley f) Recovering (Death Valley) g) Revenue Generating h) Acceleration i) One Product Settled j) Product Diversification k) Investment Received (if yes, which stage) Mention about the current status of your startup/ technology/ product. If more than one stage, as mentioned above; state hybrid positioning.
Product Demo Startup LOGO Share any pictures, videos or YouTube links or actual demo of your product. Confidential and Finer details are not to be shared.
Unique Value proposition Startup LOGO Unique Value proposition What are the key benefits your product/service will provide to customers? Competitive Advantage Why customers will buy your product?
Customer Segments & Market Size Startup LOGO Customer Segments & Market Size For whom are you creating value for? If relevant, segment customers based on needs/ behaviours/ other traits. What are the market sizes? What is the value to the consumers?
Startup LOGO Channels Paths proposed to be taken to reach your target customer segments for awareness, evaluation, purchase, distribution and after-sales services. These can be your own or partner channels. List them
Revenue streams Startup LOGO How are you or going to make your money? Link to customer segments & value propositions.
Startup LOGO Cost of the Project i) Capital Cost and ii) Working Capital Means of Finance i) Promoters Capital, ii) Loan, iii) Investment
Pre-Money Evaluation (if done) Investment Required in INR or USD Startup LOGO Pre-Money Evaluation (if done) Investment Required in INR or USD Post-Money Evaluation (if done)
Proposed Utilization of Investment/ Cash 1. (Along with time) Startup LOGO Proposed Utilization of Investment/ Cash 1. (Along with time) 2. (Along with time) 3. (Along with time)
Key Metrics & Validation Startup LOGO Key Metrics & Validation What are the things you will measure to validate your measure progress of your proposed venture? i.e. contents of Progress Report.
24 month plan Startup LOGO Break down your key metrics in 24 months plan Current stage of product development & plan for next 24 months, along with milestones targeted.
Other expectations Start-up is looking for? Startup LOGO Other expectations Start-up is looking for?
Lean Canvas Summary Startup LOGO Problem Top 1-3 problems Solution Top 3 features Unique Value Proposition Single, clear, compelling message that states why you are different and worth paying attention Key Metrics Key activities you measure Cost Structure Customer Acquisition costs Distribution costs Hosting People, etc. Revenue Streams Revenue Model Life Time Value Revenue Gross Margin Unfair Advantage Can’t be easily copied or bought Channels Path to customers Customer Segments Target customers