How do people influence you? Persuasive Techniques How do people influence you?

A means of convincing people: to buy a certain product What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view

Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead

Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product.

Bandwagon A statement suggesting that everyone is using a specific product, so you should too Gives impression that you will be left out if you don’t do what you are being persuaded Example: “See why so many women have switched” (Shampoo advertisement)

Testimonial A well-known person supports a product or service

Expert Opinion Ads using scientific sounding language to make a product seem more effective. Appeals to the audience’s intellect “Four out of five dentists recommend this toothpaste….” “Studies show that….”