Promotion & Marketing of UNESCO.ORG Workgroup established as a sub-group of the ALBERT search engine deployment team. Main task: Establish guidelines &

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Presentation transcript:

Promotion & Marketing of UNESCO.ORG Workgroup established as a sub-group of the ALBERT search engine deployment team. Main task: Establish guidelines & workflow for promote pages Stephen Roberts (BPI/ENM), Chair Fouzia Jouot-Belhami, WebAdmin, ED Jaco du Toit, Coordination Field Offices Expanded Team: Richard Cadiou (Principal WebAdmin, BPI/ENM), Anne Muller (Information Officer, ED) UNESCO Portal Workshop SMPC – 25/11/04

Workgroup => SMPC 1 st Conclusion : Promotion and marketing is much larger! Thus, SMPC was born: S earch M arketing P romotion C ampaign SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

What is promotion? Push timely content: event-based Editorial promotion vs. Product Promotion –Event / INFOCUS –Media / Press release –Meeting –Free Publication –Book –Future products ? SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

Tools/Methods for Web Promotion Current: Promote pages Newsletters Mailing lists Usage Statistics Future: Alias Management User profiling RSS feeds XML exports SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

What is a promote page? SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

Promote pages oSponsored link fix technical problems oEvent-based, of limited duration oOrder / Priority of items Event Free document Publication (for sale) Other products SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

Promote Pages: Workflow Level 1 Editors (Major Themes / Regions) BPI / ENM Activate! Manual vs.Automation SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

Promote pages: Form TITLE (max 10 words): Quality of education insufficient to achieve Education for All by 2015 SHORT DESCRIPTION: The 2005 edition of the EFA Global Monitoring Report focuses on the lack of educational quality worldwide KEYWORDS: (3) EFA, Education for All, Monitoring Report URL: PROMOTION START DATE: 01/11/2004 PROMOTION END DATE: 01/03/2005 REQUESTED BY: ED Editorial Board (promotion planning) VALIDATED BY: Anne Muller, Editorial Coordinator, ED VISA BPI: (Planning) SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

Guidelines Write to Promote Simple, added value phrase - Teaser vs. Title, enticing, leading Avoid acronyms and institutional jargon - UNESCO Director-General Koïchirio Matsuura.... Maximum of three promos per keyword SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

Synergy of basic web tools Confect with Simplify (and other CMS) Push with promotions (Albert) Distribute with server (SYMPA) Measure sucess with statistics (E-STATS) SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04

Next steps for task force Newsletters Export XML, RSS User profiles Pay for placement UNESCO (Google, etc.) Sponsored links SMPCSMPC UNESCO Portal Workshop SMPC – 25/11/04