The 4 “P”s of Marketing Product, Price, Place, and Promotion

Slides:

Advertisements

Similar presentations

Marketing Distribution Products/ Financing Service Management

Advertisements

Selling an Idea or a Product. Objective State the desired objective Use multiple points if necessary.

The 4 P’s of Marketing consumer The Marketing Mix.

MARKETING Is Marketing Really That Important? Manufacturers Create Products.

Total Cost, Total Revenue, and Profit Change as You Sell More Shoes.

*Goes along with team objective -Inelastic -Higher price for higher quality -Increase advertising and public relations.

Selling an Idea or a Product BA 3750 SALES MANAGEMENT.

TRIHADI PUDIAWAN ERHAN Universitas Pembangunan Jaya

4 P’s of Marketing.

Marketing Vocabulary. Market Advertise or promote an item or service.

 Marketing-- creation and maintenance of satisfying an exchange relationship  Concept– › 1:something conceived in the mind : thought, notionconceivedthought.

Objectives: List the four components of the Marketing Mix Understand that the Marketing Mix is the basic, central recipe for all Marketing plans Books.

The Marketing Functions

Chapter 1: World of Marketing Section 1.1 What is Marketing.

What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

Marketing. Today…  What is a market?  What is marketing?  Role of Marketing  Marketing Objectives  Marketing Activities.

Marketing Basics. Marketing  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

4.04 Understand activities and careers in marketing.

Chapter 10 Marketing.

WHAT IS MARKETING? the process of making customers aware of products and services, attracting new customers to a product or service, keeping existing customers.

2.02Classify the functions of marketing and the marketing mix.

The Marketing Concept Marketing Mix. What is “The Marketing Concept”? Satisfy customers’ needs and wants Make a profit.

Market and Market Identification Try to memorize the terms in this section, because you will use them throughout your study of marketing! The first important.

Marketing Goods and Services

These days… These days companies are making an effort to promote the fact that they are “going green.” Organic and certified food products are selling.

SALES PROMOTION Marketing Co-Op. Sales Promotion  All marketing activities – other than person selling, advertising, and public relations – that are.

Chapter 1.2 & 1.3 Review. Economic Utility Assembling parts to build an engine is adding value through (Not directly related to marketing) Form utility.

1 Understand principles of marketing.. 2 Functions of Marketing  What happens during the marketing process?  Businesses are involved in the process.

7 Functions of Marketing By Steven Jessee and Mitchel Mallach.

The Four Ps of Marketing Product Any goods, services, or ideas that we wish to sell. Goods, Services, or Ideas Defining Target.

The 4 P’s of Marketing. 1) PRODUCT (or service)  Essentially entails what you are selling and the benefits derived from it.

Remember marketing and fill in, please:

An Introduction to the Principles of Marketing M A R K E T I N G Click to Begin.

4.04 PowerPoint 4.04 Understand activities and careers in marketing.

What is a Market? QCC’s:: 56. Objective Identify and Define Market, Marketing Concept, Industrial Market, Consumer Market, Market Share and Market Growth.

The 4 P’s of Marketing. Product A tangible object or a service provided to customers. Market research Gather information Record information Analyze information.

Marketing Basics. What is Marketing?  Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,

THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.

Today I will: investigate through reading, writing, listening, and engaging discussion the “Marketing Mix” So I can: List and understand the four components.

D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

THE MARKETING MIX 4PS OF MARKETING. THE MARKETING MIX~ WHAT IS IT?

Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

Marketing mix  “The set of marketing tools that the firm uses to pursue its marketing objectives in the target market” [Kotler]  It is often referred.

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 19 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Marketing.

Marketing!. What is Marketing? All the activities carried out by a business to promote and sell its products Examples? –Sales Promotions (coupons or special.

Starter (3 minutes): 1.Define ‘marketing’ 2.What different aims do you think a marketing department would be set by the business? 3.What is the difference.

Marketing Concept & Mix

Presentation on Marketing Mix

D. Marketing a Small Business

GCSE Revision (Section B) - Branding and Marketing.

Spring Course Review Mr. Vogt

Name of the Business…. The product is….

Books needed today. Read pages 20 – 23.

The 4 Ps of Marketing: Product, Price, Place, and Promotion

Value Delivery Sequence

Marketing Foundations

Building a successful marketing mix 22nd October 2013 Mr Nicholls

إدارة التسويق.

D. Marketing a Small Business

Ch. 13 Marketing in Today’s World

9Ps Marketing Matrix Price Place Promotion

The 4 “P”s of Marketing Product, Price, Place, and Promotion

$100 $100 $100 $100 $100 $200 $200 $200 $200 $200 $300 $300 $300 $300 $300 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500.

MARKETING ACTIVITIES.

Product Promotion.

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Presentation transcript:

The 4 “P”s of Marketing Product, Price, Place, and Promotion

Product There are many things to consider when choosing a product to sell: What do people want? What services should be included with the sale of a product?

Price The price is what the customer must give up to receive the product. It often is necessary to try different prices periodically to see which prices provide the best financial returns.

Place (also known as distribution) It is important to make sure that there is enough of a product on hand to sell. Fro instance, if there is a sale, then enough of a product should be available so that customers can be satisfied.

Promotion (Customer Awareness) Promotion involves all that goes into making consumers aware of your product and its desirable features, including: Advertising. Personal selling. Sales promotion.