Unit 3 – Responding to a graphic design breif You will analyse the requirement of a graphic design brief. You will understand the requirements and develop some possible ideas to meet the brief. The learner will further develop an idea and present their final graphic design. Finally, the learner will analyse their work and review how they have met the brief. The design project A band has come together and require marketing and Branding. They are requiring a band name, logo, four folding CD case, Art work for the CD and a prototype case. The marketing can be a poster advertising a gig or a ticket to the gig.

What chapters are in the research section? Tick the box beside each chapter as you complete it. Design brief Market research Existing products Mood board Design Specification

How to approach the brief Use the following points to help you complete the design brief. What are you going to make - Why, what is the purpose? Proposed Target market- Who are you designing this for? Who will be buying it? Talk about the age, gender and genera of music. What kind of colours and styles are recognised with this genre of music? What research methods and areas will you use or look into? What is Primary and secondary evidence? Talk about the difference between primary and secondary sources, what is the difference? Hypothesise your out come. What will you design look like? Think about the colours, styles, textures and images? Why do you think it will be suitable as an answer to your brief?

Primary research: Questionnaire You must aim your questionnaire at the right group of people. Think about the age of your target market and their class within society. The method of answering the questionnaire should be easy & straight forward e.g. multiple choice. Use short answer questions – Yes or No Think about the usefulness of the question and the answer it may provide. Will it really help with your analysis and research? Can you use the answer as evidence when writing up your specification points and your research conclusion? Offer 10 – 12 questions. Your questions should be adequately spaced for easy reading (clear readable font) Try to fit them all on 1 sheet of A4 paper. This will help with printing and cost.

Example This person was designing a jewellery box. Are their questions suitable for their task? Will they provide sufficient evidence to back up design ideas or are their questions repetative?

To summarise what should be in the questionnaire chapter: A copy of the blank questionnaire that you distributed . This should be presented on a boarded sheet. The results of the questionnaire. You must try to show your results using a variety of graphs & charts to demonstrate your ICT ability. Make sure that you either number your graphs so that we know which question it relates to or, the question is shown on the graph its self. An analysis of your results. This is a write up of your findings discussing what the results show you in each question and how it may or may not help you in designing your final outcome.

Questionnaire chapter must show the following: Your questionnaire chapter Your results on graphs & charts. Write up a summary of your results, discussing what the results of each question shows and how it will help you in the designing of your product e.g. this question tells me what colour was the most popular. The results show that the colour red is the most popular colour so I must try and incorporate this colour into my design.

Words to think of when analysing existing products. Select three different products (sun glass packaging) Insert images and talk about them using the guidelines below. Environment: How could the manufacturing process impact the environment? Is the product reusable for another function? Is the products material recyclable? Ergonomics: how well does the product work with the human body? Talk about its shape/form. Material: What's the reason for using the material its made out of? Is it because of style or function? i.e. durability, light weight etc Aesthetics: What does the product look like? Is it attractive? Does the look relate to the designers style? Think about colour. Do you like it? Durability: Does this product look hard wearing? Is it designed to be durable? Yes / no Why? Manufacturing: Is this product mass produced or batch produced? Compare the products to each other. Which one looks better? Which one reflects the style of your designer? Which one do you like and why? What have you learnt from these products that will help with your design work?

Design Specification Timescale: State when the completion date is for the course work (7th February 2011) What you will need to do as a designer to make sure you achieve and meet this deadline? Will you use a Gantt chart, flow chart or both? Target Market: Who is your target market? Refer back to your spider diagram e.g. “in my situation analysis and design brief, I said that………”etc. Why have you chosen this target market? Has your research i.e questionnaire shown you anything to help confirm that you chosen the right group of people? What is the target market looking for as a final design? Function: What will the product do? How will it do it? In my research I saw products that do ………etc. How different is your ideas function going to be in relation to existing products already being used and sold? (again refer back to your research). What have people asked for in your questionnaire? Durability: Should it be durable or not? What did people say in your questionnaire and what did you find out in your research and what did you say in your situation analysis? How will your answer effect your choice of material when you come to make it? Aesthetics: what will make your packaging or product or overall identity look good? What did people ask for? Do things need to look good so that it is sold quicker or does it need to work well in order to be sold quicker? What have you learnt from existing products? Think about its colour- w hat did people say in your questionnaire? Ergonomics: How does the shape of the product work with the human body? How could it open and close? How will the package be held or stored? Materials: what materials will you use? How will this effect the cost? Are these materials environmentally friendly? Do they suit your product or target market? What people say in your questionnaire? What did you say in your analysis? What did you see in existing products?

Environmental issues: Is the product recyclable or reusable Environmental issues: Is the product recyclable or reusable? How and why? Is this an issue that effects your target market? Has your target market mentioned this? What about existing products? Size: Does your research tell you that the product should be small or large to attract attention? Could your decision affect the cost of the product? Could your decision affect how the product will be stored or transported? Cost: What’s your budget? What would it sell for to retailers (remember that you are designing the case not the glasses) what are people spending at the moment? Manufacture: How will the prototype be made? Is it a one off? How will it be made in industry? Will it be mass produced or batch produced?