It will not be doubted that with reference either to individual or national welfare, agriculture is of primary importance. – President George Washington.

Slides:

Advertisements

Similar presentations

The World is Flat Friedman, T. L. (2005) The World Is Flat. Farrarr, Straus and Giroux, New York, NY.

Advertisements

Advanced Fashion: Standard 8 Promotion

Promotion Means Effective Communications Marketing Chapter 15.

Promotion BDI3C. Promotion We use promotion to bring our product or service to the attention of the target market. Promotional activities include advertising,

Lim Sei cK.  If your business is to succeed, you have to be able to sell your product.  Businesses that succeed do so by creating and keeping.

Multi-Media and Cross-Platform Integration Chapter 13.

1.Pick up an article and notes packet 2.Journal the article 3.Notes over Measuring Public Opinion 4. Crossword/Review You will be able to describe the.

A look at the future Mass Communications in Modern Society.

Unit One Print Media.

Advertising includes: the name of a product or service how that product or service could benefit the consumer. Advertiser: wants to send out a message.

Session 261 Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability.

Media Use by Farmers Chapter 9. Farm Radio Producers depend on ag media to obtain information about the weather, markets, ag news, ag commentary, and.

History of Agriculture Communication Agriculture Communication and Leadership.

MARKET RESEARCH The Basics. TWO KINDS OF MARKET RESEARCH Primary –Surveys, polling –Focus groups –Observation –Trend towards “relationship marketing”

Communicating Information about the Initiative to Gain Support from Key Audiences.

Franco Amato. CD-Rom CD-ROM (Compact Disc, read-only-memory) is an adaptation of the CD that is designed to store computer data in the form of text and.

Promotion Chapter 15. The Role of Promotion in Marketing Inform Persuade Remind.

Mission: To communicate the importance of modern animal agriculture to consumers and the media. The Alliance educates these audiences about topics ranging.

Media Relations and Communication Campaigns AGCM 3142.

Chapter 8: Mass Media and Public Opinion Section 3

What is MASS MEDIA? Refers to every medium or source which is used to connect or communicate with a large # of people at once.

ADVERTISING A. Yereshchenko Form 11 A Teacher: E. B. Kosheleva.

Objectives Examine the role of the mass media in providing the public with political information. Explain how the mass media influence politics. Understand.

Globalization. Hmmm…. How do you think technology effects globalization?

Mr. Kimball The County Agent By Gary Moore, NCSU.

“No one who has something original or important to say will willingly run the risk of being misunderstood.” Peter Medawar Part II: Challenges in Research.

Chapter Eight Media Basics and Print Media. Prentice Hall, © When we talk about media, we are referring to the way messages are delivered, and.

Media “The 4 th Branch of Government”. Functions of the Media Entertainment News Agenda setting – ability of the media to draw public attention to certain.

The History of Agricultural Communication. Agricultural Societies 1785 – Created Philadelphia Society for Promoting Agriculture ◦ First agricultural society.

Ch. 12: Evaluation of Print Media n Classification of Magazines - Standard Rate and Data Service (SRDS) divides the publications into three broad categories.

The Role of Media in Caribbean Development. What is Development? Aggrey Brown, defines Development as, constituting reciprocal action between people and.

Copyright © 2014 by The University of Kansas Communicating Information about the Initiative to Gain Support from Key Audiences.

HEALTH CARE REPORT CARDS UNLOCKING THE SECRET OF QUALITY CARE ILRU WEBCAST July 1, 2004 Peg Mastal, PhD, RN.

Chapter 8 section 3 “The Mass Media”

AGRICULTURAL CAREERS. AGRICULTURAL WORKFORCE Approximately 22 Million People are Employed in an Agricultural Career Nearly 1 out of every 6 jobs! 400Thousand.

MASS MEDIA. mass media pic Television pic convergece.

Chapter 6 describes the origin and growth of the media, assess their objectivity, and examine their influence on politics.

George Washington Carver

MEDIA refers to a single medium used to communicate any data for any purposemedium a "one to many" form of communication, whereby products are mass produced.

Chapter 10 News Media.  News organizations and journalists are referred to collectively as the news media or press.  Can includes newspaper, internet.

Fundamentals of Communication Mediated Communication and Media Literacy.

Warm up Think about the following question…. How do you define media? Give a few examples of media. What purpose does media serve?

LIVE INSPIRED LIVE TO LEARN Maryville Blogs. MARYVILLE UNIVERSITY What we’re going to cover What is a blog? What can I do with a blog? How to get started.

The History of Advertising

Objective Understand the core concepts of digital media.

Agricultural Innovation Systems and Information Management Ajit Maru and Tugrul Temel International Service for National Agricultural Research.

Communication and Technology Literacy By: Nick Lohr.

The REAL “OPTIONS” THIEF”… WHERE DID OUR TIME GO?.

Intro to media studies What is Mass Media?. Some questions to consider..... How can we think about media technologies in a smart, critical way? Does the.

How can pipeline companies communicate better with the public? Gweneyette Broussard Shell Pipeline Company LP.

The Mass Media and Politics

AMBIENT ADVERTISING by Máni and Bernard. Traditional advertising ■Newspapers ■TV & Radio ■Magazines ■Online.

© ExplorNet’s Centers for Quality Teaching and Learning 1 Objective % Understand the core concepts of digital media

PRIMARY RESEARCH ARTICLES. PRIMARY RESEARCH IS…  Research based on firsthand information.  Rather than using evidence from books to support their ideas,

Components of DEVCOMM Module 5 De La Salle – Lipa College of Education Arts and Sciences COMM Department.

Just how much influence should they have…. Role of the Media in the Political Process.

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

+ AEE 840 Agricultural Communication Theory. + Course Objectives/Purpose This introductory graduate communication course aims atfamiliarizing students.

AP GOPO September 29, 2015 Akwete McAlister. Mass Media Newspapers, radio, television, magazines, and the internet. Media events- staged events that look.

Agricultural Communications

Science for impact? Know your audience.

CHAPTER- 6 UNDERSTANDING MEDIA.

GCSE Media Studies.

Advertising Media The forms of communication through which advertising reaches its audience Newspapers Relatively inexpensive and timely; short life span.

Media American Government.

Who are the mass media? Traditional Media The “new media” Examples

D. Marketing a Small Business

Presentation transcript:

It will not be doubted that with reference either to individual or national welfare, agriculture is of primary importance. – President George Washington HISTORY

The exchange of information about the agricultural and natural resources industries through effective and efficient media, such as newspapers, magazines, television, radio and the web, to reach appropriate audiences. AGRICULTURAL COMMUNICATIONS (Telg & Irani, 2012)

The field of agricultural communications stems from a need to provide the public with an understanding of the people and processes that produce food and fiber. COMMUNICATING AGRICULTURE

CULTIVATING COMMUNICATION 1700s Word of mouth communication between farmers Late 1700s Newspapers began encouraging articles on farming 1800s Agricultural magazines and journals circulated Early 1900s First agricultural journalism course taught at Iowa State University 1840s & 1850s Scientists in colleges of agriculture began writing for publications 1920s Radio becomes agricultural news medium 1940s & 1950s Television increases in popularity 1980s to 2000s Computers dramatically changed the delivery of agriculture messages

WHATS TRENDING Communicating positive messages about agriculture to consumers, lawmakers and others who impact agricultural policy makers

LETS REVIEW! 1.What is agricultural communications? 2.Where did the field of agricultural communications originate?

LETS REVIEW! 3.What types of media are used to communicate about agriculture? 4.How did farmers communicate in the 1700s?

LETS REVIEW! 5.What has dramatically changed the delivery of agricultural messages 5.What is the current focus for communicating agriculture?