PRODUCT AND SERVICE INNOVATION FINAL PROJECT MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong, Duan Thi Thanh Hoa, Nguyen

I N D E X Introduction Development Process Product Technology 1 Introduction 2 Development Process 3 Product 4 Technology 5 Marketing Strategy I N D E X #1 (30sec)   Hello everyone We're the group 'Mooncake' and today we would like to introduce you a solution to a problem   that we all face which is THIS

INTRODUCTION #2 (30sec) [분실물 찾습니다 PICTURES pouring out~~~~~] Oviously, we all lose something once in every while. (이거 맞나? 꽤 자주를 영어로 어떻게 하지?) sometimes it is small things but sometimes it can be you wallet or even your pet, your kid or maybe your boyfriend …. ㅋㅋㅋ

Development Process BUT WE WOULDN’T WANT SOMETHING LIKE THIS TO HAPPEN

Development Process Humby & Buddy Limitation 1) Can’t manage many belonging (We wanted to create something that we can manage many of our personal belonging) 2) Need to charge AND WE ALSO CAME ACROSS WITH THIS CALLED ‘HUMBY AND DUMBY’ recently introduced by Korean company basically the two-ends sense the distance in between them, and notice the owner when they go out of certain scope. but there was these limitation It has to be regularly charged and it was only connected to one belonging

For more information refer to our WIKI Development Process GPS Limitation : Only available in place without ceiling NFC Limitation : Only within 10cm RFID Huge range of distance available Secure #3 We then came up with idea, spotting your thing with GPS however it turned out that GPS signal gets so weak when you are in a building (:here we mean any place with a 'ROOF' OR 'CEILING' ) it wouldn't work. and then NFC came into our mind. NFC stands for near field communication simply put, this is the system between the platform and the tag and these two parts communicate to each other through radio frequency signal One of the strength of NFC is hat many cellphones had NFC chips embedded. So we finally thought about RFID which can cover various length. And also is secure than bluetooth which was one of our other options. ) For more information refer to our WIKI

Product APPLICATION STICKER CHARM Category Alarm Control Item List Scan a tag Category Alarm Control Item List BEFORE going to the detail with the technology I want to show you how our product works. IT IS BASICALLY IN TWO PARTS APPLICATION AND THE TAG (THIS CAN COME UP WITH STICKER OR HANGER) CHARM

Product Scan Item 1. A235689 STEPS TO USE THIS PRODUCT WILL BE   STEPS TO USE THIS PRODUCT WILL BE 1)FIRST, YOU SHOULD REGISTER THE STICKER (tag, hanging) to the platform

Product Scan Item 1. A235689 2. B430910 3. C210904 Add to list 4. D650930 Of course you can register many items

Product Further development Categorize Clock Wallet Key Bag Add more Add to list 4. D650930 Scan a tag For your convenience you can also categorize your items

Product Item List 1. Laptop 2. Wallet 3. USB once you finish registering THE TAG 2)ATTATCH THE STICKER TO your items FOR EXAMPLE YOUR LAPTOP 4)WHEN THE TAG GOES FAR AWAY with your belonging 5) ALARM will be turned on (The alarm can be in sound, vibration or light) so you will never leave your items behind. 3. USB

Product But you might wonder, Is the alarm going to ring for ever? What happens if the child is asleep and doesn’t need to be alarmed for a while ?

Product Further development Alarm Control 1：USB 2: Key 3: Child Of course not, you can select which item to set the alarm on or off 3: Child 4: Wallet

Technology: RFID RFID Tag These are the two main components for RFID system RFID Tag

Technology: RFID How do RFIDs work. Shown below is a typical RFID system. In every RFID system the transponder Tags contain information. Shown is a RFID transceiver that communicates with a passive Tag. Passive tags have no power source of their own and instead derive power from the incident electromagnetic field.  Commonly the heart of each tag is a microchip. When the Tag enters the generated RF field it is able to draw enough power from the field to access its internal memory and transmit its stored information.  When the transponder Tag draws power this way the interaction of the RF fields causes the change at the transceiver antenna to drop in value. This effect is utilized by the Tag to communicate its information to the reader. ((더 알고싶으면 위키보라해))

How to sell Development process 1. Customization Stickers Necklace, Dog leash Moon Cake

-First solution: GPS Failure due to weak signal How to sell Development process 2. Distribution Multi Shops RFID readers will be installed at the store Instruction will be given for downloading APP -First solution: GPS Failure due to weak signal -Second solution: NFC -Third solution: Child anti-lost alarm device technology Humble and Buddy

Potential Development Development process Bluetooth model + Does not need additional ‘reader’ in the phone Security Expensive chip

Thank You