1. MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong, Duan Thi Thanh Hoa, Nguyen PRODUCT AND SERVICE INNOVATION FINAL PROJECT

2. 1 Introduction 2 Development Process 3 Product 4 Technology 5 Marketing Strategy INDEXINDEX

3. INTRODUCTION

4. Development Process

5. Humby & Buddy Limitation 1) Can’t manage many belonging (We wanted to create something that we can manage many of our personal belonging) 2) Need to charge

6. Development Process GPS Limitation : Only available in place without ceiling NFC Limitation : Only within 10cm RFID Huge range of distance available Secure For more information refer to our WIKI

7. Product Scan a tag Category Alarm Control Item List APPLICATIO N STICKE R CHARM

8. Product

9. Scan Item 1. A235689 2. B430910 3. C210904 Add to list 4. D650930 Product

10. Further development Categorize Clock Wallet Key Bag Add more 1. A235689 2. B430910 3. C210904 Add to list 4. D650930 Scan a tag Product

13. Further development Alarm Control 1 ： USB 2: Key 3: Child 4: Wallet Product

14. Technology: RFID RFID Tag Small sized Readers are being developed. Can be embedded in the mobile phone http://www.pcworld.com/article/139972/article.html

15. Technology: RFID

16. Development process How to sell 1. Customization Moon Cake Stickers Necklace, Dog leash

17. Development process How to sell 2. Distribution Multi Shops RFID readers will be installed at the store Embedding RFID readers in mobile needs special technique. We will, Collaborate with handset manufacturers Our options will be learning the technique 1)By licensing contract 2)As outsourcing partner (to provide the ‘TAG’ part and the ‘APP’)

18. Development process -First solution: GPS  Failure due to weak signal -Second solution: NFC -Third solution: Child anti- lost alarm device technology Humble and Buddy But!. Limitation  High cost for keeping technicians at each retail store  Risk for sustainable partnership Bluetooth model

19. Development process Potential Development Bluetooth model + Does not need additional ‘reader’ in the phone -Security, Expensive chip (  but are still in the development further process)

20. Development process Potential Development Bluetooth model Paired with Bluetooth Signal

21. Thank You