Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 1 Report from Communications: Improved Concept 2010

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 2 Current Website based on design from 2004 web-based content management centralized layout management several features embedded which never were used: nobody ever wrote any word than just me nobody even tried to no interaction on site hidden features / doc mgmt nobody ever engaged into nobody ever asked for it the only concern next to layout update: widen the layout for large screens why dont we have galleries

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 3 But… Trends in Citroen Club life A new generation internet coming up on the horizon… How do we meet new expectations?

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 4 Clubs change: hierarchy vs. decentralized A very known setup: National big clubs, regional organisations, local groups had dominated the scene for years. New trend forming since 2-3 years: small groups, almost autark, no club, communications, town meetings 24h access to spare parts via internet one-click access to global knowledge specialized internet forums rule. Example: 379 Citroen How do we support ACI visibility and also embrace new generations?

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 5 So… Our presence has to undergo some adaptation, too… So lets think different…

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 6 Concepts for Website Improvement The visual experience: Refreshen the site completely Layout adaptation to actual needs ( -> new logo) The communication perspective: Putting the news into the foreground, not the site structure and static docs The creative part of the technology: Embrace Web 2.0 communications & social networking more interaction with additional editing capabilities tagging, bookmarking, commenting, galleries, … and… supporting wider screens as well ;-)

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 7 So… Now think about this…

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 8 Concepts for Website Improvement

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 9 Concepts for Website Improvement A fresh visualization Clear structured layout New visual guideline embedded Lets look in detail to some of the features

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 10 Concepts for Website Improvement Search function Prominently embedded Placed in the header of the site Searching for any word or tag Bringing clear results In a structured way

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 11 Concepts for Website Improvement A fresh visualization of news Center of interest = center of page News introduced by visual / graphics Teaser text, Click to continue Several lines of news

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 12 Concepts for Website Improvement A fresh visualization for people embracing new social network activities. Twitter is the method of choice to transport short teaser messages to interested people. A complementing ad-hoc news channel Many Citroën markets do twitter and listen to us already! Enjoy 90 years of creative technology:

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 13 Concepts for Website Improvement Most important subjects at a glance: Tag Cloud Articles are tagged with keywords, the more similar keywords are tagged, the bigger the tag gets Example here, most news on Event Of The Year

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 14 Concepts for Website Improvement The individual article: - Clear structured info - relevant header - embedding of images via Mediatheque possible Example: Article written by Walter Homberger On Arras

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 15 Concepts for Website Improvement At the bottom of this article, several options: Share this article with your friends , print, auto-create PDF, Facebook, MySpace, Twitter, LinkedIn, RSS,… comment article valid needed Spread the word!

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 16 Concepts for Website Improvement Old static information is not of main importance for ACI any longer. Hides behind a top bar navigation. All important information is still there, also forms: Event Of the Year Delegates Worldwide Honorary Members Statutes, History, …

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 17 Concepts for Website Improvement Connecting the countries of ACI: ACI Websites Worldwide Quite a number of Regions do have established them – but who knows that? Please tell us your National ACI websites! Thank you.

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 18 Concepts for Website Improvement And - Yes, we are mobile compatible! By mobile template. Less pics, more text. Supported are also devices like iPhone, Android and other mobile phones. Pick up latest info when traveling.

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 19 So… Now we JUST need content…

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 20 Website Communications Different Roles: Subscriber Somebody who can comment / receive newsletters, etc. Is passive. Listens and stays informed. Mandatory: All ACI Delegates. Optional: any other! Not sure newsletter will die, but ACI web has more content than spread via NL: So: Go to And register yourself!

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 21 Website Communications Different Roles: Editor Somebody who writes articles, flash, tweets etc. Is active for his/her region. Wanted: 2-5 ACI Delegates / club members. Help us spread the word. It is easy to publish. We need news from the region. The 90 years in … was a good example that it works well !

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 22 Website Communications Contribution also by Citroën: We would like to be on PR distribution lists of AC. History-related news will be picked from the AC channels published on the ACI site All subscriber / ACI will read and spread the Cit word. Will Citroën support us in this? -> Denis

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page 23 Next Steps - Website Improvement Implementation: Almost all content is on the new site Launch these days, when back from AGM So – think new ways of communication. Avoid bottlenecks! Let us be a live social network for us, the clubs, the members and partner with Automobiles Citroën. And - spread the word!

Amicale Citroën Internationale (ACI) – bringing together the Citroën clubs of the world. Rev. B, 23-Jan-10, ACI-2010:0021 Prep. Stephan Joest ACI Website Improvement Project, 2010 Proposal New opportunities Page Thank You!