Section 14.1 Section 14.2 Identify the technical needs of a Web server Evaluate Web hosts Compare and contrast internal and external Web hosting Section 14.2 Select a Web site name Register a domain name Maintain a site’s page names and directory structure Publish a Web site Test a published Web site

Section 14.3 Identify techniques for publicizing Web sites Insert meta tags Identify techniques for increasing Web site traffic Evaluate the use of cookies for targeted marketing

Web Servers Guide to Reading 14.1 Main Ideas pp. 370-373 Web Servers 14.1 Guide to Reading Main Ideas Publishing a Web site involves transferring the site’s page files from a local computer to a Web server. Web hosts give customers access to Web servers in return for a fee. Key Terms publish Web server Web host host Web server clusters internal Web hosting external Web hosting

Web Servers The Technical Needs of a Web Server 14.1 pp. 370-373 Web Servers 14.1 The Technical Needs of a Web Server When choosing a Web server to publish your site, consider: CPU Power Hard Drive Speed and Capacity Communications Channel Bandwidth Scalability Reliability Web server A powerful computer that maintains a constant connection to the Internet; stores Web pages and makes them available on the Internet. (p. 370) publish To transfer files from a local computer to a remote Web server so that the Web site can be viewed over the Internet. (p. 370)

Web Servers The Technical Needs of a Web Server 14.1 pp. 370-373 Web Servers 14.1 The Technical Needs of a Web Server Use the Folders Properties dialog box to determine the size of your Web site.

pp. 370-373 Web Servers 14.1 Web Hosts Many individuals and companies pay Web hosts to store their site for them. For reliability, many large Web hosting companies provide Web server clusters to ensure that service will not be interrupted. Web host A business that provides Web server space to customers for a fee. (p. 371) Web server cluster System that stores a Web site on multiple physical computers that act as a single virtual host. (p. 372)

Web Servers Internal Versus External Hosting 14.1 pp. 370-373 Web Servers 14.1 Internal Versus External Hosting The decision to utilize internal Web hosting or external Web hosting depends on several factors: Cost Performance Reliability internal Web hosting When a company uses its own Web server to host its Web site. (p. 373) external Web hosting When a company pays another business to host its Web sites. (p. 373)

pp. 370-373 Web Servers 14.1 Activity 14A – Calculating Web Site Size and Bandwidth (p. 372)

The Publishing Process pp. 375-380 The Publishing Process 14.2 Guide to Reading Main Ideas HTTP and FTP are the two main protocols used to transfer Web files to a Web server. Test your published site on different hardware and in different browsers. Key Terms InterNIC case sensitive directory structure download upload cross-platform testing

The Publishing Process pp. 375-380 The Publishing Process 14.2 Naming a Web Site Naming a Web site is an important part of the process. Consider these guidelines: Choose a logical name Keep the site name short Choose a unique name Make sure you register your domain name at a Web site like InterNIC. InterNIC A Web site providing information about the Web name registration process. (p. 376)

The Publishing Process pp. 375-380 The Publishing Process 14.2 Reviewing Page Files and Folders When you are ready to publish you site, you should verify folder names and directory structure. Many servers are case sensitive, which can cause your pages to not connect correctly if your file names are not verified. directory structure A hierarchy used to organize folders and the files contained in the folders; also called folder structure. (p. 377) case sensitive Distinguishing between file names that contain uppercase and lowercase letters and those that contain only lowercase letters. (p. 376)

The Publishing Process pp. 375-380 The Publishing Process 14.2 Transferring Files to a Server There are two popular methods to transfer or upload Web files to a Web server. HTTP FTP Virtually all Web servers use HTTP to access or download Web pages. upload To transfer data from a client (user) computer to a server. (p. 378) download To transfer data from a file server to a client (user) machine. (p. 378)

The Publishing Process pp. 375-380 The Publishing Process 14.2 Transferring Files to a Server The publish log can help you track your file transfers to the FTP site.

The Publishing Process pp. 375-380 The Publishing Process 14.2 Testing a Published Web Site It is important to perform cross-platform testing on your Web site after you publish it to ensure that is displays and functions properly. Make sure that you test it on various hardware configurations as well as on different browsers. cross-platform testing The process of testing Web sites on a variety of computer hardware and software configurations to make sure that the site will function properly for different users. (p. 380)

The Publishing Process pp. 375-380 The Publishing Process 14.2 Activity 14B – Publishing a Web Site Using FTP (p. 378)

Promoting a Web Site Guide to Reading 14.3 Main Ideas pp. 382-386 Promoting a Web Site 14.3 Guide to Reading Main Ideas A published Web site serves little purpose if few people know about it. You can use different methods to promote your Web site. Key Terms publicize spam link trading meta tag

Promoting a Web Site Publicizing Web Pages 14.3 pp. 382-386 Promoting a Web Site 14.3 Publicizing Web Pages You can publicize your Web site through a variety of methods: E-mail advertising including spam Print advertising Link trading Registering with search tools Using meta tags publicize The process of letting the general public know that your Web site exists and telling them how to access it. (p. 382) spam Unsolicited e-mail messages. (p. 382) link trading An agreement between Web site publishers to display a link to each other’s sites; inexpensive way to publicize Web sites. (p. 383) meta tag A piece of HTML code that the Web author places in the page document to help search engines categorize the page; does not affect how the site is displayed. (p. 384)

Promoting a Web Site Increasing Web Site Traffic 14.3 pp. 382-386 Promoting a Web Site 14.3 Increasing Web Site Traffic Most Web site publishers will want to expand their user base over an extended period of time. Some techniques to increase Web site traffic include: Offer periodic sales and promotions Give away prizes Offer recognition

Promoting a Web Site Using Cookies for Targeted Marketing 14.3 pp. 382-386 Promoting a Web Site 14.3 Using Cookies for Targeted Marketing Many Web publishers use cookies to gather information about their Web audience. Businesses use cookies to target users that they think will want to know about a particular promotion or product.

pp. 382-386 Promoting a Web Site 14.3 Activity 14C – Registering a Web Site with a Search Engine (p. 383) Activity 14D Adding Meta Tags to a Web Site (p. 384)

Chapter 14 Resources For more resources on this chapter, go to the Introduction to Web Design Web site at webdesign.glencoe.com.