Content Introduction Vision on media literacy Cinekid Education Case studies Learnings Future perspectives Q&A

Introduction

Company profile 24 years of experience and expertise in children and media Cinekid develops (educational) activities for children in the areas of film, television and new media throughout the year

Goals Promoting the quality of visual culture for children Stimulating the active and creative participation of children in the media, in order to strengthen their position in relation to the media

Primary activities Cinekid Festival (in October yearly) – TV – Film – New Media – Professionals Cinekid Education (all year round)

Knee Deep

Vision on media literacy

Media literacy 1/2 Is not limited to one medium Requires various skills Requires diverse types of knowledge Requires social standards & values

Media literacy 2/2 Producer Media User

Basic skill level What they dont know: – Selectiveness of producers – Technical conventions – Diverse contexts What they do know: – Narrative conventions

Media Learning by doing via an entertaining matter And thus literate children on media by letting them explore their creativity Experience various forms of media

Obtained skills 1/2 Expand knowledge of narrative – Creativity & imagination stimulated Basics of selectiveness of producers Basics of technical conventions – ICT skills – Interaction of images, materials, shapes on screen

Obtained skills 2/2 Basics of social- & cultural conventions – Express feelings to others using media – Reflect on own and others productions

Cinekid Education

Diverse activities: CinekidStudio (workshops) Filmscreenings CinekidKlappers Teaching materials Continuous teaching programme on media literacy

Homepage

The tools

Schoolpage

Examples

Facts & figures More than Studios Around new Studios each month 345 schools with Schoolpage Almost children received workshop children to film screening each year children to medialab each year

Case studies

Spot your talent 1/2 Goal – Build a positive attitude towards science & technique with boys and girls Targetgroup: – Pupils aged 11 and 12 Role of Cinekid: – Facilitate the creation of movies by means of CinekidStudio

Spot your talent 2/2 Results: – 50 participating schools – Pagevisits of CinekidStudio doubled during project months

Ter Cleeff 1/2 Project month on movie at Dutch pre- school All classes joined Activities: – Watch movie – Work with zoetrope – Make own storyline and animated movie

Ter Cleeff 2/2 Result: – A different form of culture education related to movies – Positive feedback from both pupils and teacher on the project

Learnings

Dos & donts Dont: Use an adults perspective to know what children like, without asking the children Think there is one target group: children. Not all children are alike

Dos & donts Do: Guide the children along the way Test! Know it is a process continuously in development

Future perspectives

Developments CinekidStudio Coorporations with cultural-, creative- and education industry Embedded movies/drawings Continuously test with children – At schools – At medialab with equipped technologies Expand CinekidStudio internationally

Continuous teaching programme 1/2 Continuous programme to stimulate media literacy Aimed at schools with pupils aged 4 till 14 Based on the main goals of the Dutch government for preschools Integration of existing and new products

Continuous teaching programme 2/2 For each set of groups there are defined: – Activities – Skills – Goals aligned with government policy Accompanied with workshops & teaching materials

Example: pupils aged 4 & 5 Activities: – Watch TV-show aimed at toddlers – Talk about animated films and make their own flipbook. – Make their own stop-motion animation Skills i.r.t. government goals: – Watch and explore media – Talk and listen about own- & others creation – Learn how to make (digital) photos – Learn how to make simple animation – Use meaningful subjects from direct environment (animals, figures, humans) to create work

In short…

Questions?