Library Instructional Session with Kellogg-Schulich EMBA Students Jan Prepared and delivered by Xuemei Li, Acting Head, Peter F. Bronfman Business Library lixuemei@yorku.ca Supporting materials available here including these slides: http://www.library.yorku.ca/cms/bbl/assignments/ksemba/ Go to web page – show slides

Agenda for Today Jumping off points for business research at the library Overview of business e-resources E-books and videos Articles research Company research Industry research Market research Country information and economic sources Help with citing sources Leadership in Turbulent Times and Managing Globally.

York Libraries

Peter F. Bronfman Business Library

Overview of business e-resources Over 60,000 electronic journals and almost 450 research databases Generally not available full-text on the Internet Schulich School of Business and Libraries are partners in funding the electronic resources Description of complete online business resources can be found under Business Resources A-Z on the Bronfman Business Library website To access online resources type the name of the periodical or database title into the search box on the York University Libraries homepage. Login using your Passport York ID Show A-Z

E-books and E-videos Books 24X7 Streaming videos Via Books 24x7 Films on Demand (access from library home page) Help with business research videos As many sources online as possible. Books 24x7 15 topical collections. One for business, one for IT, one for finance. Offers you the full-text of the books. Leading professional books – trade or practitioner lense and currency. Also offers executive summaries of today’s foremost business books. Videos with interviews from preeminent business leaders and management gurus etc. Films on Demand over 700 videos and have business focus for most part.

Finding articles using Google Scholar Sagebien, J., Lindsay, N., Campbell, P., Cameron, R., & Smith, N. (2008). The Corporate Social Responsibility of Canadian Mining Companies in Latin America: A Systems Perspective. Canadian Foreign Policy, 14(3), 103-128. Searching by article title is supported. Make sure to access Google Scholar through the library home page so you benefit from links to library subscriptions to journals and more. Use the Find it @ York links which appear in the results! Very handy tool to have in your research arsenal: Google Scholar. mining and social responsibility. Google’s academic search engine. Some people really like this one when they are looking for specific articles and prefer the way it works to our library catalogue. Also unlike our catalogue does give you articles on topics. But broader than just business. Interdisciplinary. Blog post with tips on how to search it Really useful if you want to find specific articles on reading lists. And quick and easy to get them in to Zotero. Let’s use this one as an example Search: Show that you must go through library home page though to access Google Scholar. Google Scholar advanced: Sagebien as author and corporate social responsibility of canadian mining. Can be used to do keyword searching (for topics) too. Interdisciplinary in scope. BBL Blog post with Google Scholar search tips

Business articles research Many different kinds of articles especially scholarly, popular and trade Click the icon images to get to the databases! Outline what they cover. Search strategy. Do a search example using Proquest Business. Leadership and banking and challenges – Factiva – couple of tips to avoid being overwhelmed. Mayer and Yahoo and leadership. Last year. Major Pubs. Newspapers (primarily)

Search strategy tips Type a variety of keywords Find a relevant article and look for subject terms assigned to help you refine your original search Avail of the limiters Publication type Date And more Review of search tips available on our web site

Public vs private companies Publicly-Traded Private Core Resource: Company Research Guide available from the Bronfman Business Library home page

Public company filings – Including annual reports SEDAR (Canada) EDGAR (United States) Mergent Online (International) click on reports link for company Rely on filing sites you’ll already be familiar with. Show Mergent for filings value-added and other information. Yahoo. We recommend the Annual reports/filings section and public companies section of the Company Research Guide.

Key library databases – Publicly traded companies Mergent Online International coverage Publicly-traded companies NetAdvantage U.S. companies Factiva Click on companies/markets tab to search for companies Marketline Advantage international coverage Useful for SWOTs and case studies For more information see the Business Library’s Company Research Guide Infomart and Mergent and Netadvantage for financials. Mergent has most historical depth across countries. Databases have different relative strengths. Think about challenges facing your company or industry – SWOT and Five Forces Analysis –show in company guide - ask for organization examples. Barrick Gold.

Selected library resources – Private companies PrivCo Private Companies Private investors and Venture Capitals Business and Financials Hoovers Publicly traded and private companies International coverage Build a list function very useful for building lists of competitors NetAdvantage U.S. coverage Select Directories - > Click on the option to search by private companies which appears under Register of Corporations, Exeuctives and Directors Mars. Twitter. Your companies?

Industry research and competitor analysis We recommend the Competitors and Industry Codes sections of our Company Research Guide NAICS United States – Find relevant code for your industry using keyword searching Demo NAICS and use Hoovers Hoovers build a list function

Industry Trends and Analysis Our industry research guide helps you identify relevant databases for industry research. Consumer goods and services Industrial manufacturing Information Technology Resource industries Different databases have different strengths. Our industry research guide is geared to help you choose the one(s) that will help you best!

Industry trends and analysis – Key databases for U. S Industry trends and analysis – Key databases for U.S. analysis and reports Demonstrations NetAdvantage Mergent Online Marketline Advantage Business Monitor Online Gartner Intraweb (especially useful for IT industries) Niche industries – Use IBISWorld or First Research Reports available via Investext Plus (U.S. Focus) Top ones have broader industry categorizations – show example of Business Monitor Online. Useful for SWOT and forecasts. IBISWorld - Food, Beverage and Tobacco but interested in candy. Or interested in life insurance not insurance generally speaking. Show IBISWorld USA.

Market and advertising research – Market segmentation data. Consumer behaviour/trends analysis. Use GMID if consumer good or service. Use Marketline if consumer good or service or in industrial category or IT category etc. Broader coverage. Real value added of GMID is it covers brands and gives more segmentation data than Marketline Advantage and has trends analysis. Example of ice cream. Demo GMID and ask for consumer product they are interested in. Brand breakdown. WARC – case studies. Useful for research on brand strategies or advertising campaigns. Available in the Reference Room at the Bronfman Business Library. HF 5410 M33

Country and Economic Global Insight Doing Business – World Bank Business Monitor Online – Country Business Forecast reports World Competiveness Yearbook Greece for Global Insight Example of Syria for Business Monitor Online

Help with citing sources Style Guides & Writers' Manuals and Citing and Referencing Web Resources : These links lead you to some tools and manuals to help you with citing sources in papers Business Citation Guide Using APA Using MLA

THANKS FOR YOUR ATTENTION – Questions? All materials available at: http://www.library.yorku.ca/cms/bbl/assignments/ksemba/ Business librarians are available to help you: at the reference desk bronfref@yorku.ca 416-736-5139 or by chat reference at http://www.library.yorku.ca/web/bbl/