Helping customers to better manage their energy Dermot Mulligan Marketing Controller, Bord Gáis Energy
Agenda Energy market context Drivers of fuel poverty Our brand position BGE approach to help customers manage their energy BGE support for Energy Efficiency schemes
Irish energy market Highly competitive switching market Energy market experiencing lots of change More choice & flexibility than ever before e.g. suppliers, offers & smart solutions Fuel poverty - a key issue How we try to help our vulnerable customers save money by listening, adapting & innovating
Household income & household budget Drivers of fuel poverty Energy prices Energy consumption
Helpful energy company Our brand & values Helpful & care Customer comes first Innovation based on their needs Two key pillars What we do as an energy supplier How we empower our customers to use less energy
Energy pricing You told us - price!! Committed to passing on savings where we can - overall reduction in energy bills over 3 years Developed highly competitive acquisition offers Cashback - when you need it most
You also told us - Rewards Need to reward loyalty First energy company with Rewards program Focused on necessities & household budget - food and heat Given over €10 million back to customers
Next steps in customer innovation Extend discounts to existing customers Free Boiler Service or free Hive (smart energy management solution) coupled with discounts off Gas & Electricity Committed to rewarding customer loyalty - keeping customer is important to us
How we help you help yourself Use less - Hive gives control to customer Control heating, hot water & electricity from your phone, laptop or tablet Only use energy when you need it Save up to €120 p.a. Be more efficient – boiler servicing 55 engineers 70k services across Ireland Save up to €150 p.a. Education Energy saving tips & advice
Energy efficient homes Working with local communities across Ireland to improve standard of living; major focus on vulnerable homeowners Energy efficiency upgrades include heating, insulation & lighting Free or limited cost for vulnerable home owners €2 million support for vulnerable home owners since 2016
Energy efficiency support 2017 €600,000 funding deployed across Better Energy Community projects €800,000 funding for home improvements for vulnerable home owners throughout inner city Cork 121 properties received energy upgrades Come and speak to our team if you are considering a project in your community
Innovative solutions & customer empowerment Conclusion Continuous conversation with customers Live to our position & values – helpful & care Innovative solutions for customers to control their energy Innovative solutions & customer empowerment Lower fuel bills for customers