Distinguishing your destination in a crowded market Emerging trends Introduce the session and me – TRS, Spectrum, move to next slide to surprise Distinguishing your destination in a crowded market
Who knows where this is?
Not a scene that instantly says Vienna The reason for these cities is they Are the top 5 cities worldwide for UIA stats last year
Lets have a look at top UK conference destinations
Top UK destinations London 6. Glasgow Manchester 7. Leeds Birmingham Edinburgh Bristol Source: BMEIS 2017/18 6. Glasgow 7. Leeds Cardiff Liverpool NewcastleGateshead What can we learn from these? Intellectual capital and ambassadors
Top UK international destinations London Edinburgh Glasgow Manchester Oxford Source: ICCA statistics 2017 6. Cambridge 7. Liverpool 8. Birmingham 9= Belfast & Leeds 10. Cardiff What can we learn from these? Intellectual capital and ambassadors
Top UK international destinations 11. Sheffield 12= Nottingham, Brighton, York 13= Bath, Portsmouth 14= NewcastleGateshead, Aberdeen, St Andrews, Leicester, Bristol, Exeter 15. Loughborough Source: ICCA statistics 2017 More surprising? What’ s the common factor?
1,459 destinations worldwide 3,500 venues in UK Over 80 UK destinations 1,459 destinations worldwide How many destinations are you competing with regularly
Money Money Money
Destinations to watch 2018
HEALTHY HEART IMPACT STUDY: PUBLIC HEALTH Partnered with St Enoch’s Shopping Centre 1 day event Over 3,000 people in St Enoch’s Centre Working with British Heart Foundation St Andrew’s Ambulance Service CPR training – 40 people
DIABETES UK IMPACT STUDY: PUBLIC HEALTH Know your risk roadshow: 2 days 250 people were tested 30 were referred to their GP Working with Diabetes UK
CASE STUDY: British Academy of Audiology BENEFITS AROUND PUBLIC HEALTH MESSAGING “We settled a number of husband and wife arguments about hearing being reduced and in fact we used this as a selling point to attract people to get tested. We also handed out batteries and did a couple of basic maintenance tasks like cleaning for existing hearing aid users. We were pleased to promote good hearing healthcare available in local audiology services around Scotland and tell people how to access support for tinnitus, hearing loss and noise protection.” Claire Benton Clinical Lead for Paediatric Audiology
Distinguishing your destination in a crowded market You only have to be 1% better to win Emerging trends Distinguishing your destination in a crowded market