Presented by Richie Moretti Prepared by Jo Ellen Basile February 18, 2012 Turtle Tag Funds Transport, Tanks, & Technology at The Turtle Hospital.

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Presentation transcript:

Presented by Richie Moretti Prepared by Jo Ellen Basile February 18, 2012 Turtle Tag Funds Transport, Tanks, & Technology at The Turtle Hospital

License Plate Grants Since Grants Totaling $200,000

Funding Transport Delivery of new ambulance from Niles Auto New and repaired ambulances parked along US 1

Funding Transport Fully equipped ambulance for medical emergencies Peak times: 5 turtle calls per hour (rare) Covering all of the Florida Keys, 120-mile island chain Conducting outreach minimum 30 days per year In addition, we visit schools and rest homes

Funding Tanks Main Pool: surrounded by ten 500-gallon tanks & five square dividable tanks Annex: two 2,000-gallon, large turtle tanks & six 500- gallon tanks

Funding Tanks Funded purchase of 24 tanks since 2002 Economy of installation by our own staff Divided tankRoom for procedures in large tanks

Emergency Grant Hurricane Wilma tidal surge in October $19, license plate emergency grant allowed quick restoration of facility. No turtles were harmed (just lost for a few days).

Funding Technology X-ray scanner allows the conversion of 25-year patient history into digital files. Blood analysis equipment allows in-house results as well as training & consultation.

Funding Technology Customized ventilator allows adjusted intervals of.5 to 4 minutes. Extremely useful for long recovery times of sea turtles.

Education Center Remodel Completed in September 2010 for $38,

Promotion = More Sea Turtle Funding! Signage Press Releases Newsletter Articles Mentioned in Our Educational Program: 35,000+ participants per year average Ambulance Parked on Busy US 1: One of Florida Keys most photographed icons

News Coverage Example Newman PR Report Summary Search: Turtle release, Sara, Turtle Hospital Total Hits:143 Total Audience Impressions:8,238,439 Total Publicity Value:$372, ) Market: Nationally Televised [NT] Date: 09/16/2011 Time: 5:00pm COVERAGE WENT INTERNATIONAL! Photos by Andy Newman, FL Keys News Bureau

Thank You Sea Turtle Conservancy (CCC) –Sponsored the license plate through the legislature –Designed the plate –Marketed it: one of Floridas top 3 specialty tags Sea Turtle Grants Committee Conservancy Staff (Program Administrator Dan Evans) Charley stretches his flippers in his large rehab tank.