OUT OF HOME DRIVES ONLINE INTERACTIONS

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Presentation transcript:

OUT OF HOME DRIVES ONLINE INTERACTIONS JUNE 2018

OUT OF HOME (OOH) DRIVES SEARCH ACTIVATIONS OOH delivers substantially more online activity per ad dollar spent compared to other offline media Search Activation Index by Media “OOH advertising indexes for search activations at nearly four times the rate we would expect given its relative ad spend. In this example, OOH accounts for 26% of search activations but only 7% of the media ad spend; therefore OOH’s search activation index is 381.” -Nielsen Activation: an online behavior prompted by an advertisement; may include use of a search engine, page visit/posts on Facebook or posts on Twitter. Source: Nielsen OOH Online Activation Survey Conducted March 20–30, 2017 on US adults. Click here to read the study. www.oma.org.au info@oma.org.au

OOH DRIVES ONLINE INTERACTIONS OOH over indexes for search and social media Activation Index across other online channel, by media even line Activation: an online behavior prompted by an advertisement; may include use of a search engine, page visit/posts on Facebook or posts on Twitter. Source: Nielsen OOH Online Activation Survey Conducted March 20–30, 2017 on US adults. Click here to read the study. www.oma.org.au info@oma.org.au