Exhibition Conceptualisation & Organisation Lecturer: Mark Parkin

Aims to address all the related elements that underpin Fine Arts Practice & Enterprise such as conceptualisation & organisation when exhibiting professionally. to examine curatorship and its institutional models; artist as curator, to making arts practice accessible & creating presentations. Explore the relationship between Art & Business.

Objectives To research and examine the fundamental components that underpin professional practice & enterprise in contemporary fine art today. To determine some key findings between Contemporary Art & Business. To understand the conceptualisation & organisation when exhibiting professionally.

Exhibition Conceptualisation & Organisation Key Factors Who are you and what are you exhibiting? When and where? What is the purpose of the project? Who is your audience? Research; qualitative & quantitative? Phenomenology-what are your processes & materials? Discourse; Is there a message?

Exhibition Conceptualisation & Organisation The main objectives of the project; Who will benefit ? (Community, Education, Arts & Health etc.) What are the final outcomes of the project and how will it aid in your professional development?

Exhibition Conceptualisation & Organisation Research into the gallery or public space Examine the location & audience-benefits/disadvantages Approach the gallery followed by a written proposal Determine the dates-single or touring exhibition Negotiate the exhibition contract (legalities-terms & conditions) Establish a timetable & time management-diary Prerequisites; Video…….1

Exhibition Conceptualisation & Organisation

Exhibition Funding Funding the exhibition-what are the costs? Marketing strategy-Promotion-SWOT analysis Logistics-transport, technical staff Ethics-legislative, copyright etc. Health & Safety-Risk assessment, environmental issues, access for users with disabilities Contingency plan (What can go wrong?)

Artist as Curator

Curatorship: Institutional Models One who manages or oversees, as the administrative director of a museum collection or library derived from the Latin word curatus, past participle of curare, to take care of. l models -national galleries, museums or trusts Institutional Models; Corporate art, Public commissions by organisations or government councils, educational institutions such as universities, museums or libraries

Liaising with galleries, organisations & stakeholders Artist as Curator Liaising with galleries, organisations & stakeholders social & administrative skills, negotiating the exhibition contract, public relations & media To arrange the exhibition & cover the financial costs terms & conditions of exhibition contract legalities, commission or rental? spreadsheet covering total costs-materials, framing, transport etc. Funding arts council grant or loan, a trust grant or is it business sponsored

Artist as Curator-Functions & Responsibilities The design & implementation of the work on display Exhibition title Floor plan, sightlines, lighting & technical support Labeling work, accompanying text & literature Framing and presenting the work to a professional standard Maintaining the artists vision

Artist as Curator-Functions & Responsibilities Logistics The arrangement of transportation Tour dates & transportation timetable manpower & time management vehicle rental

Artist as Curator-Functions & Responsibilities Insurance policy for works on display public liability insurance (safety of the public) Health & Safety (risk assessment) Security Professionalism Maintaining a high standard of personal conduct-ethics including the integrity of the artwork on display

Artist as Curator-Functions & Responsibilities Promotion & Marketing Strategy the design and distribution of posters, banners, invitations through a mail shot private view with a suitable guest-list exhibition catalogue with artists statement, CV & biography liaise with business or organisations, educational institutions & other artists to inform radio, art publications, news media creation of a website, with social media & blogs, hyperlinks SWOT Analysis: STRENGTHS-WEAKNESS-OPPORTUNITIES-THREATS

SWOT ANALYSIS TEMPLATE Primary Factors S W Strengths Advantages Experience, knowledge Unique exhibition Geographical advantage, location Competence, capabilities Quality, reputation Weaknesses Disadvantages Gap in experience, knowledge Financial aspects Reliability and trust Loss of key or technical staff Geographical factors O T Opportunities Networking with strategic alliances, partnerships Professional development Raising artists profile Innovation & experimentation Threats Loss of funding Dispute with terms & conditions Price inflation/deflation Other Galleries within locality Major Events that may conflict with exhibition dates

Local Galleries Mailing List Art & Design Students Visual Arts Promotion & Marketing Local Galleries Mailing List Art & Design Students Local & Regional Artists Friends of Gallery Community Centre Mail Opening Lists √ Website Local Press Advertising Local Press Media Coverage Distribution in City Centre Friends mailing List Posters in City Centre Video…….2

Artist as Curator

Art is Not Elitist 2015 Newport Arts Theatre Newport Arts Theatre Entrance -Top Gallery

Newport Arts Theatre Entrance -Top Gallery Gallery Entrance

Newport Arts Theatre Downstairs Gallery 21

Newport Arts Theatre Upstairs Gallery 22

Promotion

Promotion End of Presentation