1. Product Stewardship Institute Advisory Council Meeting The Lenox Hotel – Boston, MA September 14, 2012

2. Agenda for Today
8: :15 am – Advisory Council Member Key Strategic Issues 10: :30 am – Break 10: :45 am – Bringing PSI into the Future: Overview of PSI’s Strategic Plan 11:45 am - 12:30 pm – PSI Advisory Council: Focusing on the Year Ahead 12:30 - 1:00 pm – Visit PSI office 1:00 pm – Lunch!
© Product Stewardship Institute, 2012

3. Advisory Council Member Key Strategic Issues
Part One
Advisory Council Member Key Strategic Issues
© Product Stewardship Institute, 2012

4. Advisory Council Member Perspectives on Sustainability
Current sustainability successes and challenges you currently face at your company/organization/university
Internalizing externalities (env’l, social, financial) in product price
How to communicate to consumers the added value of more sustainable products?
How do we achieve true cost internalization?
Regulation versus free market approaches
What is the role of government?
How do we find the right balance between government regulation and free market approaches?
© Product Stewardship Institute, 2012

5. Bringing PSI into the Future Overview of PSI’s Strategic Plan
Part Two
Bringing PSI into the Future Overview of PSI’s Strategic Plan
© Product Stewardship Institute, 2012

6. Who is the Product Stewardship Institute?
Non-profit founded in 2000
Memberships
47 States
200+ Local governments
Partnerships (75+)
Companies
Organizations
Universities
Non-US Governments
Board of Directors: 7 states,
4 local agencies
Advisory Council (biz/academic)
Multi-stakeholder product stewardship network
Global Product Stewardship Council
(PSI represented on Board of Directors)
© Product Stewardship Institute, 2012

7. PSI’s Mission and Vision
Mission PSI's mission is to pursue initiatives to ensure that all those involved in the lifecycle of a product share responsibility for reducing its health, environmental, and social impacts, with producers bearing primary financial and management responsibility. Vision The Product Stewardship Institute envisions a society in which products are responsibly manufactured, used, and managed after use to conserve resources and protect the environment and human health.
© Product Stewardship Institute, 2012

8. PSI Strategic Plan – Development Process
Staff Input
SWOT analysis, what makes PSI unique, review PSI mission and positioning statement
Board of Directors Input
Resource limits, key areas of focus, areas to cut back
Advisory Council Input
What are PSI’s strengths, trends in product sustainability, how can PSI best engage companies
Aligning current PSI projects with Strategic Plan
© Product Stewardship Institute, 2012

9. PSI Strategic Plan – Goals
Increase PSI’s visibility and reputation
Build awareness and capacity for product stewardship
Support the passage of additional EPR legislation and improvements to existing EPR laws
Increase industry receptivity, commitment, and participation in product stewardship initiatives
Increase the financial security and flexibility of the organization
© Product Stewardship Institute, 2012

10. Two Industry Studies by SAIC Oppose EPR Grocery Manufacturers Association Product Management Alliance
GMA Study Released: September 10, 2012
Focus: Packaging and Printed Materials
Message: We don’t need EPR. Programs perform fine now. Status quo.
Press Release: “New Study Shows Alternatives to Extended Producer Responsibility Achieve High Recycling Rates with Less Cost and Administrative Bureaucracy”
Not transparent, no input from government officials, selective data
Europe compared to U.S. (not best performing countries in Europe)
Ramsey County MN used as example – all local governments are capable of performing like them
PMA Study Released: February 2012
All products covered
Same conclusion: We don’t need EPR.
© Product Stewardship Institute, 2012

11. PSI Strategic Plan – Goal 4
Goal 4: Increase industry receptivity, commitment, and participation in
product stewardship initiatives
Strategies:
#1: Demonstrate Benefits of Industry Participation in Product Stewardship
E.g., Business Sustainability Case Studies, Industry testimonials, Paint Project Case Study, Fact Sheet: Business Case for EPR.
#2: Design, Implement, and Evaluate Industry Pilot Projects and Other Programs
Staples/PSI Take-Back Case Study; Explore pilot take-back projects with PSI partners & companies in Boston area.
#3: Facilitate Results-Oriented Dialogues on Specific Products that Engage Industry, Government, and Environmental leaders
E.g., Paint, thermostats, fluorescent lamps, pharmaceuticals, mattresses, packaging call series.
© Product Stewardship Institute, 2012

12. PSI Strategic Plan – Goal 4 (cont.)
Goal 4: Increase industry receptivity, commitment, and participation in
product stewardship initiatives
Strategies:
#4: Strengthen and promote existing voluntary industry-run collection programs
E.g., Promote programs in states adverse to regulation (USDA); Promote program best practices (GLRI); Evaluate programs (cost, performance, etc.).
#5: Partner with universities (e.g., Business and Engineering schools) to introduce and/or enhance knowledge of Product Stewardship concepts to future industry leaders
E.g., Develop university product stewardship curriculum that coincides with managing products (e.g., paint, CFLs, thermostats, mattresses, electronics, etc.) through facilities department – Theory & Practice
© Product Stewardship Institute, 2012

13. A Key Strategic Question
How does PSI engage U.S. manufacturers in EPR and voluntary product stewardship initiatives?
Neil’s suggestion: Coordinate meeting between U.S. and Canadian manufacturers and retailers
Other strategies?
© Product Stewardship Institute, 2012

14. How Can You Help PSI Achieve its Strategic Planning Goals?
Help secure funding for an objective and transparent evaluation of EPR and product stewardship.
Seek opportunities to fund PSI for projects that are important to your company, org., university
Contacts, resources, etc.
© Product Stewardship Institute, 2012

15. PSI Advisory Council Focusing on the Year Ahead
Part Three
PSI Advisory Council Focusing on the Year Ahead
© Product Stewardship Institute, 2012

16. Advisory Council Year 1 Project Focus & Next Steps
Update on Business Sustainability Case Studies
Drafts developed on Staples, Patagonia, 3M/Terracycle
Drafts in process on Bridgestone and Xerox
Can you help PSI find companies interested in conducting similar projects?
How else can we translate the case studies into value for companies?
© Product Stewardship Institute, 2012

17. What can PSI provide for YOU?
How do you see the Advisory Council evolving in the next year?
How’s it going now?
What would you like changed?
What should be our key goals for the year?
What value can the Advisory Council provide for you and your company/university/organization?
What topics would you like to cover in future calls/mtgs (lifecycle, etc.)?
Can you recommend new members to invite to join Advisory Council?
© Product Stewardship Institute, 2012

18. Thank You
For Your Support!!!
© Product Stewardship Institute, 2012