The Fasset Brand

Fasset Update Introducing Fasset Fasset is the Finance and Accounting Services Sector Education and training Authority (SETA), our sector refers to the organisations served by Fasset. 21 SETAs in the country, each set up in terms of the Skills Development Act, bringing about a formal structure that will address skills shortages in South Africa. Companies (Employers) pay and Skills Development Levy (SDL) to SARS who allocates the fund to the respective Seta which equates to 1% of their monthly payroll. Setas have to use this money to boost skills development and professional training within the sector. This is achieved largely by paying companies to provide workplace training. Companies have to register learners on learnerships, apprenticeships or internships offered and funded by the Seta.

About the Financial Services Sector Fasset Update About the Financial Services Sector Fasset Investment Entities Trusts Accounting Auditing Tax Services Business & Management Consulting SARS Bookkeeping Debt Collection Stockbroking Financial Markets National & Provincial Treasuries Financial Development Organisations Fasset aims to position the Finance and Accounting sector as sector of career choice for learners and new entrance in the labour market.

Educational Institutions Fasset Update Fasset’s Role Educational Institutions Professional Bodies Employment To facilitate the development of accounting skills throughout the South African economy Work very closely with employers in the sector, the universities, TVETs and Professional Bodies Enhance the prospects of employability through various skills development programmes What we are not Fasset is not a training provider; Fasset is not in a position to help learners find employment Quality Assurance Skills Development

Communications Department Fasset Update Communications Department The Marketing and Communications Department is responsible for leading, developing and implementing integrated communication strategies aimed at ensuring that stakeholders are regularly informed regarding Fasset, its service offerings and the brand, as well as the implementation of the career awareness programme, with certain areas being performed on an outsourced basis. The communications strategy also supports interventions aligned to the stakeholder engagement plan, including advertising, PR activities, sponsorships, and events aimed at positioning Fasset as a key facilitator in the achievement of world-class finance and accountancy skills.

Communications objectives Fasset Update Our Communications strategy is linked to Fasset’s strategic imperatives and aims to achieve the following objectives: Promote and educate stakeholders around skills development interventions Educate and inform levy paying members of benefits available and how to access these and participate in initiatives. Encourage non-levy payers to participate in Fasset initiatives; educate and inform them of benefits available and how to access these. Inform and advise Fasset learners and potential learners of the benefits of Fasset’s strategic initiatives and provide them with information to enable them to make informed career decisions. Provide a comprehensive communication support function to all departments at Fasset with their strategic projects. Maintain a credible and professional image of Fasset. Publicise good governance practices.

Challenges & Weaknesses Strengths & Opportunities SWOT Challenges & Weaknesses Strengths & Opportunities Poor Stakeholder Relations Management & tracking Strengthening of relationships with all interested groups High advertising costs to realise impact To develop a corporate advertising campaign Increased demand to deliver beyond planned projects Increase our reach through digital platforms Database management and tracking of mobility Lobbying for the support of the Employers to open up their workplaces and turning them into training spaces Low brand awareness and brand positioning not clear To explore innovative integration of marketing communication tools - collaborated effort in project communications

#Lasting Legacy

#LastingLegacy Since Fasset started operations in 2000, it has managed to forge strategic partnerships with the sector at large in the quest to serve against its mandate of enabling skills development and training in the accounting and financial services sector. There has been a significant shift in the mandate throughout the years, which initially focused on training for employees in the sector. The scope has broadened to include the unemployed youth in our country, which is where the real investment in training was realised and the impact thereof was significant as people’s lives were changed for the better. We believe that by aligning our strategy and skills development priorities has contributed to building a legacy we are proud to leave behind. Without the partnerships formed with the sector, it would have been impossible.

Why #LastingLegacy Collaborating & In line with Fasset’s new mission to: “increase the flow of new finance and accountancy entrants to employment; develop and grow skills required in the sector and facilitate the transformation of the finance and accountancy sector.” we collaborate with the sector and ensure that the legacy we have built indeed stays as the Seta’s landscape progresses to the new administration and structure. Collaborating &

Proposed changes to the Seta landscape The Minister of Higher Education and Training has re-established Setas for a further two years until March 2020. While clarity on the Seta landscape beyond this period remains outstanding, wholesale changes are expected to be made as outlined in a discussion document gazzetted by the Minister of Higher Education and Training.

How can we creatively execute #LastingLegacy?

Creative execution… FASSET FACE ROI MESSAGING HUMANISING THE BRAND MEDIA PLATFORMS MEDIA SEGMENTATION FASSET Develop messaging that oversees all the ATL elements Critical identification of the Media Platforms we intend being seen in Making use of the beneficiary/people in the media space. Giving 3rd Party endorsement Has the objective been achieved Determine what needs to be presented to public and stakeholder

Our Brand Touch Points Career Awareness Project Needs improvement Newsletters & Other publications SSP Report publication Social Media Career Awareness Project Website Advertising & Exhibitions Annual Integrated Report Publications Lifelong Learning Events Media & Public Relations Needs improvement Needs improvement Our Brand Touch Points Needs improvement

Go crazy…have fun!

Zandile Skosana MarComms Manager 011 476 8570 Q&As Thank you. Zandile Skosana MarComms Manager 011 476 8570