Online Membership 2017 Mid-Year Update

Current Pilot States Update 3+ months August 10th – Alberta, Maryland, New Mexico 1 month October 16th – Arizona and Connecticut October 18th – D.C. and Florida Statistical Review of Membership Growth Online Membership Pilot

Online Membership Pilot What We’re Learning Best practices for online recruitment Targeting a Catholic audience through online media Key messages that resonate with our audience Needs and wants of our members More effective communication with members Online Membership Pilot

S.M.A.R.T. Fraternal Planning – Notes Pages June 3, 2017 “Our goal is to introduce substantial numbers of younger men into the activities of our Order in a way that will strengthen the benefits of our local councils. Our goal is to recruit large numbers of young men who will form a large membership pool in each state that can be linked with local councils. To do this we have concluded it is necessary to recruit younger members through the communication channels that they use and rely upon.” - Carl Anderson, Supreme Knight This quote from our supreme knight, Carl Anderson speaks to our faith and mission. Online Membership Pilot Knights of Columbus © Copyright 2017. All Rights Reserved.

Online Membership Pilot Why Online Membership? New channels for membership recruitment Eligible men who otherwise have not been invited to join A continuous offer of membership Modern communications and messaging Streamlined process for prospects and councils Online Membership Pilot

What is Online Membership? S.M.A.R.T. Fraternal Planning – Notes Pages June 3, 2017 What is Online Membership? A new way to join the Knights of Columbus online A new and predominately digital membership experience A Fraternal Program in Alberta, Arizona, Connecticut, Florida, Maryland, New Mexico and Washington D.C. Online Membership Pilot Knights of Columbus © Copyright 2017. All Rights Reserved.

What Online Membership does not do Does not change the requirements for membership. Does not create a new class or type of member. Does not eliminate degrees. Does not eliminate councils. Does not eliminate dues. Online Membership Pilot

S.M.A.R.T. Fraternal Planning – Notes Pages June 3, 2017 Who is an Online Member? A practical Catholic male above the age of 18. A dues-paying member of a division of the state council. Eligible for fraternal insurance benefits Receives Columbia magazine Access to Online membership portal – Knights.net May attend select local council and state council events Eligible to purchase insurance. Recipient of the accidental death benefit (age restrictions apply). Eligible for our family fraternal benefit program. Recipient of Columbia magazine. Owner of a distinct Knights of Columbus membership card. Entitled to attend select local council and state council events Online Membership Pilot Knights of Columbus © Copyright 2017. All Rights Reserved.

Online Membership and Councils Online members belong to state divisions Under the jurisdiction of the state council Online members can convert to local council membership Councils (and jurisdictions) receive membership credit when an online member converts to a local council. Dues Adjustments will be processed by Council Accounts States and councils are notified through reports and email when a member expresses interest in joining locally. Online Membership Pilot

What’s Next For Online Membership? New states to be added in early 2018 New enhancements for registration and council transfer process – through Officers Online! Trainings for State Councils, Officers and Agents Full rollout – timing being studied and considered Online Membership Pilot