1. S.M.A.R.T. Fraternal Planning – Notes Pages
Online Membership Pilot A Program for Recruiting and Engaging New Members
June 3, 2017
May 25, 2018
Minnesota State Council
Landing page.
Seen by those landing the 15 minutes prior to start time
No Audio
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2. Online Membership Pilot
Why Online Membership?
New channels for membership recruitment
Eligible men who otherwise have not been invited to join
A continuous offer of membership
Modern communications and messaging
Streamlined process for prospects and councils
Online Membership Pilot

3. What Online Membership does
Gives prospective members a faster way to join.
Amplifies the message of the Knights of Columbus.
Strengthens the K of C Brand and communication strategy.
Gives us an opportunity to reach across generations, interests and availability.
Online Membership Pilot

4. What is Online Membership?
S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
What is Online Membership?
A new way to join the Knights of Columbus online
A new and predominately digital membership experience
A Fraternal Program
in Alberta, Arizona, Connecticut, Florida, Maryland, New Mexico and Washington D.C.
Online Membership Pilot
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5. What Online Membership does not do
S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
What Online Membership does not do
Does not change the requirements for membership.
Does not create a new class or type of member.
Does not eliminate degrees.
Does not eliminate councils.
Does not eliminate dues.
Online Membership Pilot
Knights of Columbus © Copyright All Rights Reserved.

6. S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
Who is an Online Member?
A practical Catholic male above the age of 18.
A dues-paying member of a division of the state council.
Eligible to purchase insurance.
Recipient of the accidental death benefit (age restrictions apply).
Entitled to attend select local council and state council events.
Eligible to purchase insurance.
Recipient of the accidental death benefit (age restrictions apply).
Eligible for our family fraternal benefit program.
Recipient of Columbia magazine.
Owner of a distinct Knights of Columbus membership card.
Entitled to attend select local council and state council events
Online Membership Pilot
Knights of Columbus © Copyright All Rights Reserved.

7. S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
Eligibility
Forward concerns about transfer requests from Online Members to State Leadership and Supreme.
Knights of Columbus © Copyright All Rights Reserved.

8. S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
Preferred Council
Candidate checks box “interested in joining a local council.”
Candidate enters council number
sent to State Deputy & Grand Knight
New members screened against records for previous members
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9. Online Member Welcome Packet
S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
Online Member Welcome Packet
Member receives the following after Online registration:
Most recent month’s edition of Columbia
Distinct Membership card in the mail showing a Member No. and his State Division
Welcome letter from the Supreme Knight
Knights of Columbus © Copyright All Rights Reserved.

10. Online Member Welcome Packet
S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
Online Member Welcome Packet
“Your Guide to Membership” brochure introducing new member to our Founder and the history of the Order.
“Into the Breach” – exhortation by Bishop Olmsted of the Diocese of Phoenix.
Knights of Columbus © Copyright All Rights Reserved.

11. Online Membership and Councils
Online members belong to state divisions
Under the jurisdiction of the state council
Online members can convert to local council membership
Councils (and jurisdictions) receive membership credit when an online member converts to a local council.
Dues Adjustments will be processed by Council Accounts
States and councils are notified through reports and when a member expresses interest in joining locally.
Online Membership Pilot

12. Transfers into Councils
Results to Date
MONTH
NEW MEMBERS
Feb 2018 8
Mar 2018 12
Apr 2018 9
TOTAL 29
Transfers into Councils
7 (24%)

13. Transferring Online Members to Local Councils
S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
Transferring Online Members to Local Councils
Mark Online Member’s Form 100 as a Transfer
Submit Form 100 as quickly as possible, New Haven will reconcile records if missing previous Council or Member Number
Transfers between councils generally do not impact quota, but Online Members will be plus one to Council and State
State Councils receive report showing members interested in joining local councils and the Online Member’s Parish
State Leader responsibilities with council interest report:
Assist online members with identifying an appropriate council
Follow-up on councils delaying admissions of Online Members
Online Membership Pilot
Knights of Columbus © Copyright All Rights Reserved.

14. S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
Prospect Tab
New Online Member is “assigned” to local Council
Once he agrees to join local Council, Transferring into Council is a simple “click” in Member Management
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15. Online Member Dues Adjustment
Online Members dues set at $30.00 for one year from date of entry. Council Accounts adjusts dues to the receiving council following a transfer.
Dues adjustments must be applied to the member’s ledger as a credit towards the member's next full assessment.
Financial Secretaries may request a check for a refund of the Dues Adjustment credits on their account by ing Council credits are listed on your monthly council statement.
The council may assess pro-rated dues for the remainder of the current billing cycle, which will be offset by the dues adjustment. Any remaining credit will reduce the amount due for the member’s next full assessment.
Online Membership Pilot

16. Proposer Credit Newest Addition:
Enter your name and number and receive proposer credit and points!
Here’s how….

17. Proposer Credit
Provide your Name and Membership # by writing on card for entry by OnLine Member.

18. Printed Marketing Material Card # 10536
S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
Printed Marketing Material Card # 10536
Add your name in this space
9657 Crosslake
Joe Konrardy,
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19. Printed Marketing Material Bifold # 10537
S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
Printed Marketing Material Bifold # 10537
Knights of Columbus © Copyright All Rights Reserved.

20. Marketing Online Membership
S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
Marketing Online Membership
Digital and data-driven.
Social and targeted.
Powerful and personal.
Online Membership Pilot
Knights of Columbus © Copyright All Rights Reserved.