Taylor Imran Jack Nasir Lidia Joe Harry Trish Radu Asil Ria Brijesh 17/11/2018 Charlotte Shuyeb Nasir Lidia Joe Bonnie-Marie Jahangir Mason Anthony Harry Rabbab Maruf Balween Trish Bareera Rahat Radu Shamar Aadhithya UPDATE THIS Bareera Asil Aditya Ria TEACHERS DESK Nice Yassir Door IT03 Board

1.1.2 Understanding customer needs 17/11/2018 GCSE Business 1.1.2 Understanding customer needs

Start of lesson drills Planner on the desk Pen/stationary available 17/11/2018 Start of lesson drills Planner on the desk Pen/stationary available Exercise book on the desk Homework out Date and title copied from the board Qualitative and quantitative research Ready to learn Reminder

17/11/2018 Expectations Be in the right place, at the right time doing the right thing: Be respectful of others and allow them to learn Complete all homework tasks set and come to me if you have any problems completing it Respect all school equipment Bring the correct equipment (pens, books etc.) to our class Act as respectable young adults like business individuals Reminder

Understanding customer needs 17/11/2018 Understanding customer needs By end of the lesson, you should be able to: Describe the difference between Qualitative and Quantitative research Explain the purpose of market research Use your market research knowledge to complete a case study

Quantitative and Qualitative Information: 17/11/2018 Quantitative and Qualitative Information: Quantitative – based on numbers – “49% of young people in England are likely to enter higher education, according to the latest official estimates” – doesn’t tell you why, when, how Qualitative – more detail – tells you why, when and how!

What is the purpose of market research? 17/11/2018 What is the purpose of market research?

Think, pair, share 8 minutes Think and write down the following: 17/11/2018 Think, pair, share Think and write down the following: What are the advantages of market research? What are the disadvantages of market research? Then, when I tell you, discuss in pairs 8 minutes

What are the advantages of market research? 17/11/2018 What are the advantages of market research? Helps focus attention on objectives Aids forecasting, planning and strategic development May help to reduce risk of new product development Communicates image, vision, etc. Globalisation makes market information valuable (HSBC adverts!!)

What are the disadvantages? 17/11/2018 What are the disadvantages? Information only as good as the methodology used Can be inaccurate or unreliable Results may not be what the business wants to hear! May stifle initiative and ‘gut feeling’ Always a problem that we may never know enough to be sure!

17/11/2018 Case Study

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17/11/2018 Homework None today. The main homework will be set weekly on a Wednesday