1. Trish Jack Board Door TEACHERS DESK Asil Imran Nice Nasir Lidia Joe
Bonnie
Trish
Asil
Rabbab
Aditya
Yassir
Ria
Imran
Mason
Jack
Harry
Edmond
Nice
Shuyeb
Yugesh
Rahat
Nasir
Brijesh
Jahangir
Anthony
Charlotte
Lidia
Mulki
Simran
Joe
Balween
Samuel
Shamar
Maruf
Thursday, 29 November 2018
Thinking creatively

2. Remember: Detention Nice, Anthony, Shuyeb, Jack, Mason, Yassir
For not completing the enterprise qualities and skills worksheet
Today – IT3 – 1530 – 1550 (20 mins)
This was given to you last Monday
It should have been completed and filed in your homework folder for Fridays lesson
Please hand it in now
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Enterprise

3. The answer is: Tesco. But what is the question?
give them a little time to come up with some creative/acceptable answers.
Who is the UK’s biggest supermarket retailer? Whose strapline is “Every Little Helps”? The recently retired CEO of this business is Sir Terry Leahy Which business runs a loyalty scheme called “Clubcard”?
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Thinking creatively

4. Thinking creatively We are learning to...1
Appreciate that sometimes new business ideas come about through deliberate creativity techniques. (AO1) 2
Apply deliberate creativity techniques, specifically ‘blue skies thinking’ and ‘six hats’, to a real-life business scenario. (AO2) 3
Analyse and evaluate a real-life business scenario, make reasoned judgements and present appropriate conclusions. (AO3)
Write down the first LO (Red Box)
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Thinking creatively

5. Thinking creatively ‘Me too’ or Thinking creatively approach?
Copying someone else’s idea
Example: franchising, local corner grocery shop
Me too
An idea that is unique
Did not exist before
Deliberate creativity OR
COMPETITIVE
ADVANTAGE
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Thinking creatively

6. Thinking creatively ‘Deliberate creativity’ approach
Competitive advantage
Better product.
Better service.
Better way of producing  lower costs or better quality.
Better selling.
Unique product or idea.
Use technology or technique that makes product or service unique.
Write all six down as we discuss them
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Thinking creatively

7. Thinking creatively Example – Glasses Direct
Entrepreneur: James Murray-Wells
Felt ripped-off by prices charged by high street opticians (£7 to make, £150 to buy!)
Researched supply-chain
Simplified customer purchase & lowered price
Focused on glasses
Focused on e-commerce
Some good material on James available from:
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Thinking creatively

8. Thinking creatively Deliberate creativity techniques
Lateral thinking
Blue skies thinking
Six thinking hats
Lateral thinking is ‘thinking outside the box’ to come up with new and unexpected ideas.
Two popular techniques are:
Blue skies thinking
Six thinking hats
Write what is in the box above
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Thinking creatively

9. Thinking creatively Blue skies thinking
Start with an object or an idea.
In 5 minutes write down anything that comes to mind. No thoughts are unimportant or silly at this stage!
Stop once you have run out of ideas.
Analyse the ideas, eliminate those that are not important.
What are you left with?
In pairs, complete blue skies thinking for school lunches
I want at least 20 ideas in a list or mind map.
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Thinking creatively

10. Thinking Hats Thinking hats (created by De Bono) is a
technique to help focus and organise ideas.
There are 6 different coloured hats
Each hat represents a different style of thinking
The hats are ‘put on’ one at a time to think about a problem
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Thinking creatively

11. Thinking creatively Six thinking hats
In the blue skies thinking activity get students into three groups and get them to brainstorm an everyday idea or product. Then in six hats thinking get the groups to work this through the six hats thinking process.
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Thinking creatively

12. Lets try it with the new iPhone 6
Thinking Hats
Lets try it with the new iPhone 6
Think about the iPhone 6 with each different hat on.
Discuss with the person next to you to build on your ideas.
Write your ideas down in your exercise book
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Thinking creatively

13. Thinking creatively Innocent Smoothies
Using your creative mind set, highlight ways Innocent Smoothies could improve their product range. Use the questions below to guide you.
Packaging
What is different about it?
What are they trying to communicate to their customers?
Does the packaging help them charge more?
Creators
What it is about the creators of Innocent Smoothies that made them special or different – what skills and qualities did they have?
Competitor
How would you compete with them?
How would your product be different?
What will your packaging be like?
What would be your competitive edge?
They should write out their answers in essay form.
A*-A students – answer as a full essay
C – D students – answer as bullet points
You have 15 minutes.
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14. Thinking creatively Plenary activityB C D E F
You have 2 minutes to match each hat to a letter. Write it down in your exercise book.
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Thinking creatively

15. Thinking creatively Plenary activity/AnswersF B D A C E
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Thinking creatively