A US$ 30 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of 130,000 employees, belonging to 30 different nationalities. In the year 2009, the Group was ranked among the top six great places for leaders in the Asia Pacific region, in a study conducted by Hewitt Associates, RBL Group and Fortune magazine. In India, the Group has been adjudged the best employer and among the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study Today almost all the transactions of all the group companies happen on the 55+ servers co-hosted at the Ahura data center in Mumbai. A US$ 30 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of 130,000 employees, belonging to 30 different nationalities. In the year 2009, the Group was ranked among the top six great places for leaders in the Asia Pacific region, in a study conducted by Hewitt Associates, RBL Group and Fortune magazine. In India, the Group has been adjudged the best employer and among the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study Today almost all the transactions of all the group companies happen on the 55+ servers co-hosted at the Ahura data center in Mumbai. Challenge All the IT infrastructure, WAN and Internet connectivity requirements of ABG is provided by ABMCL, ABGs centralized body. As part of the services, it provides centralized mail system and internet access by proxy servers to all the employees of various companies in ABG. The primary challenges being faced were: Zero server downtime is very critical to the business Mail and Internet access being the most critical entities of doing business, it should have a 24 x 7 availability. Any downtime or lack of capacity in these systems would result in business process and project executions being delayed, bringing bad reputation to the companys image. The need of more than one server running the application was very much evident to provide a 24 x 7 application availability. Application clustering for maintaining QoS by Load balancing and ease the capacity planning It was felt that a horizontally scalable application architecture is more resilient in handling load spikes and makes it pretty easier to plan for future capacity requirement. The load spikes can be easily handled by distributing the incoming load equally to all the servers, thereby maintaining the QoS for each user. Capacity enhancement will become just a matter of adding one more server to the cluster, without even shutting down the service. All the IT infrastructure, WAN and Internet connectivity requirements of ABG is provided by ABMCL, ABGs centralized body. As part of the services, it provides centralized mail system and internet access by proxy servers to all the employees of various companies in ABG. The primary challenges being faced were: Zero server downtime is very critical to the business Mail and Internet access being the most critical entities of doing business, it should have a 24 x 7 availability. Any downtime or lack of capacity in these systems would result in business process and project executions being delayed, bringing bad reputation to the companys image. The need of more than one server running the application was very much evident to provide a 24 x 7 application availability. Application clustering for maintaining QoS by Load balancing and ease the capacity planning It was felt that a horizontally scalable application architecture is more resilient in handling load spikes and makes it pretty easier to plan for future capacity requirement. The load spikes can be easily handled by distributing the incoming load equally to all the servers, thereby maintaining the QoS for each user. Capacity enhancement will become just a matter of adding one more server to the cluster, without even shutting down the service. Achieved Six 9s uptime of service Improved Application Speed Improved the User Experience Hardware Consolidation VIAEDGE Technologies VIAEDGE Load Director (VLD) Case Study for Aditya Birla Data Center

ABMCL team was extremely pleased to learn about the Viaedge Load Director (VLD), an affordable and easy-to-use appliance designed to help organizations achieve their objective of providing High Availability of applications and Quality of Service to its users. The team was also extremely impressed by the price point of VLD, with respect to the features it offered vis-à-vis the competitor products. At 4 to 10 times less expensive than many competitors offerings, VLD is best priced to fit every IT budget and also offers the best Features to Price ratio -- Big Bang for every Buck invested!! What also gained the Brownie points for the product was the simple and smooth installation process provided by its intuitive web based GUI unlike other products, which have complex installation process, a big concern for IT administrators. Backed by a 24 x 7 support system from VIAEDGE, ABG users have really forgotten whether frustrations like Mail is Down / Slow, Internet is soooo slow ever existed. ABMCL team was extremely pleased to learn about the Viaedge Load Director (VLD), an affordable and easy-to-use appliance designed to help organizations achieve their objective of providing High Availability of applications and Quality of Service to its users. The team was also extremely impressed by the price point of VLD, with respect to the features it offered vis-à-vis the competitor products. At 4 to 10 times less expensive than many competitors offerings, VLD is best priced to fit every IT budget and also offers the best Features to Price ratio -- Big Bang for every Buck invested!! What also gained the Brownie points for the product was the simple and smooth installation process provided by its intuitive web based GUI unlike other products, which have complex installation process, a big concern for IT administrators. Backed by a 24 x 7 support system from VIAEDGE, ABG users have really forgotten whether frustrations like Mail is Down / Slow, Internet is soooo slow ever existed. We were pleasantly surprised by the features of their product at such an attractive price point. Now my tech teams effort and time are utilized more productively than handling calls from irate users. We got the ROI in less than a year !! They are worth a serious dekko. Prasad Badiwale – Vice-President, Aditya Birla VIAEDGE Software Technologies (I) Pvt. Limited is a leading networking solution providing company in India. VIAEDGE provides strategic points of control throughout the IT infrastructure, enabling organizations to scale, adapt, and align with changing business demands and drive business forward on a solid foundation of IT agility VIAEDGE Technologies VIAEDGE Load Director (VLD) Case Study for Aditya Birla Data Center