Louth Town Centre Partnership Loyalty Card Schemes Mark Barnes THE OPPORTUNITIES AND PITFALLS OF LOYALTY CARDS.

Slides:

Advertisements

Similar presentations

Recognition Ads How To Plan Your Yearbook Ad Sales Campaign To Families & Groups On Campus.

Advertisements

Enhancing Your Library in Your Community. President, Friends of Canadian Libraries (FOCAL)

Sutton Town Centre and Cheam Village Business Travel Networks

Small Business Resource Power Point Series How to increase your Retail Sales Turnover.

Please have last weeks homework on your desk ready to be collected This weeks homework is task 2 – Due 22/10/12 Make sure you write it in your organiser.

Chapter 28 Promotion and Place Name 12 SAM.

The Role of Loyalty Cards in Market Towns Hannah Bowden, amt-i, Action for Market Towns Research Consultancy Research Report. Sponsored by Savvy UK Ltd.

Introduction Lealta Benefits are the leading suppliers of Benefits services to companies nationwide. Now in conjunction with UNISON, Lealta will be working.

If We Told You Our Local Card Program Can Help Your Business Reach 1,000’s of Local Customers In Your City And In Neighboring Cities For Just.98 Per Day,

A national rewards platform for young people. Building on the success of the card … Young Scot is developing a national rewards platform for young people.

Welcome to AboutMyArea.co.uk/DH1 Support Your Community

ACI strengthens associations’ relationships with their members and partners by enhancing membership benefits through its OnePoint and AchieveLinks programs.

Producer VS. Retailer. The Question is: what can you give me? MAX share MAX investments KAMBuyer.

@kings_lynn_bid The King’s Lynn Business Improvement District.

PRESSLAFF.COM Favorite Factoid: At 4:00 PM, 80% of Americans still have no idea what they’re having for dinner. GROCERYGUESS Fill your cart with grocery.

What Is Mobile Text & SMS Marketing & How Can It Help My Local Business.

WHY HBA WAS FOUNDED - Just as the HBA tag line above states: - HBA Founders attended numerous networking events And.

Customer e-Newsletter Exclusively for Usborne Books & More Consultants

How to gain traffic and exposure using LinkedIn. LinkedIn is first a networking tool. The principle of networking is to give without expecting something.

National Consumer Agency Market Research Findings: Money Resolutions for 2011 and Coping with the Recession February 2011 Research Conducted by.

Partner With Us. WHY BE PART OF ACTE & NMACTE? Who is ACTE? Association for Career and Technical Education Standing up for the cause of CTE for 85+ years.

Marketing Chapter 8.

N5 Bus Man – 2.1: Marketing © BEST Ltd 1 Management of Marketing and Operations 2.1 – Marketing Business Management (National 5)

Welcomes You As Our Newest Member! We are here to support your business and community needs. Your valuable membership includes business promotional tools,

STOP SHO P GROW HAYS Media Campaign Drew Christina Jordan Alfredo.

Confidential and proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission. Ingram.

Agenda Walsall Works Update Progressions Placement Opportunities Additional Funding streams Q&A session AOB Date of Next Meeting Close.

Buy Local. A Community Partnership Program. What is Buy Local? Wicked Local has launched a grass rots community partnership program called Buy Local.

Establishing a Culture of Priestly and Religious Vocations 1 FIVE STAR PROGRAM.

How the centralised communications team supports service departments Lara Hejazi Services Communications Manager Corporate Communications.

The Money Saving Card Attract New and Loyal Customers

Your Business, Our Community, Our Kids A partnership proposal for: (add company name here) Your Business, Our Community, Our Kids.

AER Tourism webportal 19 October Exeter/Devon, UK AER Webportal Network Having a network ON LINE on your desk! Having a network ON LINE on your desk!

Tool Kit 2.0 – The Next Step in Your Communications.

Marketing Todd E. Siebels (252)

Laurie Wieder President Prince William Regional Chamber of Commerce.

Introduction Lealta Benefits is the leading supplier of Benefits services to companies nationwide. Lealta work to provide tangible added value benefits.

 NPEC is the new essential in finding the perfect career fit.  NPEC promises to help students, employers, and career professionals make connections.

Strategies for Working with Incentivised Traffic.

Benchmark Membership Marketing Survey Presented by Tony Rossell How does your association compare ?

Partnership Opportunities Money Saving Card. What is the the Money Saving Card? The UK’s largest discount card A new and unique revenue stream you can.

To get started......

The Savings Network for the Real World Find Deals:Use the zip code search on the website to see discounts in your area Save time: Hunting for coupons in.

CFC COLLABORATION. MDRT Collaboration Benefits  Increased Strength – stronger voice  Improved Innovation  Advanced Problem Solving  Increased Reach.

TalkisCheep.com 2011 Media Kit Prepared by Africa Hannibal, Founder & CEO “The First Location Based Coupon & Loyalty Reward Social Network ”

BLoyal Omnichannel Loyalty for Retailers Attract, Engage, Reward, Everywhere.

AMBASSADOR PROGRAM INFORMATION February Chamber Ambassador Team Mission To support and develop the Chamber through enlisting new members, retaining.

People First Supporting independent living

Marketing / PR Kiwanis International 2005MAXIMIZING KIWANIS SERVICE 1 Kiwanis International Serving the Children of the World Kiwanis International Todd.

Business Travel Network For Bournemouth, Poole.....and now Dorset!

Sheffield’s Racket Sports Shop 721 Abbeydale Road, S7 2BE Club Discount Package Offers 2016 For more details and any enquiries please phone Ian Sills MD.

Bizzopers.com Infrastructure tool. What is Bizzopers?  BizOppers (at BizOppers.com) is a new social networking site for work at home business entrepreneurs.

COCOA AMORE CIC EIS Investor Pack. Who are we? Peter Gardner founded his first chocolate business in 2009, during this time he realized the model needed.

Growing your business with mail Royal Mail Wholesale’s ‘Incentive for Growth Scheme’

Founded in 1916 – Celebrating a Century of Building our Community Dedicated to representing and building your organization, promoting business and enhancing.

Let’s make some NOISE Laura Smith, Media and Campaign Manager.

Chapter 19 Advertising and Publicity. What is the difference between advertising and publicity? Advertising- paid announcement Advertising- paid announcement.

STTA Survey Rationale Objective - To Consult with c120 members of the STTA, and to understand their collective thoughts on: 1. The Sport of Table Tennis.

Brighton’s Business Improvement District Annual General Meeting

It’s about.. It’s about you and Me! It’s about shopping in your street, your town, your District It’s about jobs and community It’s about investing today.

BEACHLINK WEBINAR. WELCOME TO BEACHLINK BeachLink is the exciting new social network designed for members of the Redondo Beach Chamber of Commerce & Visitors.

Let’s make some NOISE Laura Smith, Media and Campaign Manager.

INTRODUCTION TO SOCIAL MEDIA. MARKETING TOOL Global Networking 24/7 Building a Following Giving to Others Building Quality Relationships Online Sales.

Let’s make some NOISE Laura Smith, Media and Campaign Manager

EXHIBITOR PRE-SHOW MARKETING CHECKLIST

Let’s make some NOISE Laura Smith, Media and Campaign Manager

Towards 1,000 Christian Workplace Groups

Physical Activity Development Executive

The Money Saving Card Your Staff Discount Card

Small Business Resource Power Point Series

Presentation transcript:

Louth Town Centre Partnership Loyalty Card Schemes Mark Barnes THE OPPORTUNITIES AND PITFALLS OF LOYALTY CARDS

Louth Town Centre Partnership Loyalty Card Schemes Mark Barnes Any loyalty card scheme is one of a number of tools that make up a tool-kit that businesses can take from as they see fit to help themselves Matt Powell, Business Growth Manager, CPR Regeneration, Cornwall

Louth Town Centre Partnership The Pool Card Mark Barnes Started in 2003 To promote Welshpool Encouraging residents to shop locally Making more £££ for local businesses

Louth Town Centre Partnership The Pool Card Mark Barnes Benefits to shoppers Free card and easy to obtain Saved shoppers money Encouraged people to shop locally Feel good factor in supporting the local economy Exclusive offers for Pool Card holders New businesses joining bringing new opportunities

Louth Town Centre Partnership The Pool Card Mark Barnes Benefits to participating businesses Monthly updates, directories and posters for display in shops Business contact details in approximately 37,000 printed media Access to special Pool Card events Free inclusion in monthly e-newsletters Discounted advertising rates Website promotion Business to Business networking opportunities Gift vouchers

Louth Town Centre Partnership The Pool Card Mark Barnes What did it achieve? 12,000 card holders 170 business participated Nationwide recognition Turnover of £100,000 in first 12 months

Louth Town Centre Partnership The Pool Card Mark Barnes So where did it go wrong? Too expensive for business at £2.69 per week Businesses paying twice – pay to join the Pool Card and then giving shoppers money off discounts Business claims that shoppers were not using the card so why participate Shopper doubts about the card wheres the catch? Shoppers forgetting to use it! Lack of understanding by shoppers, local authority and business chamber

Louth Town Centre Partnership The Pool Card Mark Barnes Lessons learnt No matter how good the idea dont expect universal support Businesses are too busy to whole heartedly work with the scheme Expect apathy and work with it If its free wheres the catch? Fear of data collection High Street businesses can be complacent about their location

Louth Town Centre Partnership The Pool Card Mark Barnes and Im doing it all again………! Key points to consider Start telling the story months in advance Create a strong partnership with the local press Find a way to communicate with businesses Set up networking events and secure buy-in ahead of the launch Consider starting with a low cost voucher scheme to get businesses used to discounting Dont take it personally!

Louth Town Centre Partnership The Pool Card Mark Barnes Any questions?