Canadian Culture Satellite Account, 2010 Jennifer Withington National Economic Accounts Division November 4, 2015

Statistics Canada • Statistique Canada Outline Background Scope of study Methodology Results Lessons learned Statistics Canada • Statistique Canada 14/11/2018

Statistics Canada • Statistique Canada 1.1 Satellite accounts Statistics Canada has extensive experience with satellite accounts – within our division: Tourism Satellite Account Pension Satellite Account Satellite Account on Nonprofit Institutions and Volunteering Research and Development Satellite Account Statistics Canada • Statistique Canada 14/11/2018

1.2 Culture Satellite Account Why develop Culture Satellite Account (CSA)? Visibility and identity for the “industry” Credible and coherent estimates of culture through consistent methodology Comparable with total economy, other industries, across regions and countries Consistent measures over time Increased analytical and research capacity Statistics Canada • Statistique Canada 14/11/2018

1.2 Culture Satellite Account What is the main objective of the CSA? To measure the economic importance of culture and sport in Canada with significantly greater precision while respecting both: Canadian System of National Accounts Canadian Framework for Culture Statistics 2011 Measures output, GDP and number of jobs. Statistics Canada • Statistique Canada 14/11/2018

1.3 Past feasibility studies How did the CSA begin it’s development? The feasibility study started in 2008 as a joint project between Statistics Canada and Canadian Heritage. There were 4 phases to its development. Phase 1: Focused on 3 culture industries: The culture industries included were :‘motion picture and video industries’, ‘performing arts, spectator sports and related industries’ and ‘heritage institutions’ Led to the use of I-O tables, survey and tax data to disaggregate I-O industries into detailed NAICS. Statistics Canada • Statistique Canada 14/11/2018

1.3 Past feasibility studies Phase 2: Expanded scope to include all culture industries and products. Development of all methodology, creation of the sport domain, introduction of Culture GDP and Sport GDP. Phase 3: Focused on updating CSA to incorporate the new I-O commodity and industry classification (2009 I-O tables). CSA Framework incorporated the new I-O modernized framework, selecting new culture industries and products Statistics Canada • Statistique Canada 14/11/2018

1.3 Past feasibility studies Phase 4: Construct of experimental CSA using 2009 I-O data. Creation of a 2009 Canadian CSA as a feasibility study. Statistics Canada • Statistique Canada 14/11/2018

Statistics Canada • Statistique Canada 2.1 Culture Framework The Canadian Culture Satellite Account is based on the Canadian Framework for Culture Statistics 2011 (CFCS) from the Culture program at Statistics Canada. Conceptual Framework for Culture Statistics 2011 Classification Guide for the Canadian Framework for Culture Statistics 2011 Statistics Canada • Statistique Canada 14/11/2018

2.2 Key concepts and definitions Culture: creative, artistic activity, the goods produced by it, and the preservation of heritage. Sport: an individual or group activity often pursued for fitness during leisure time which may be undertaken for fun or competition. Statistics Canada • Statistique Canada 14/11/2018

2.2 Key concepts and definitions DRAFT 11/14/2018 2.2 Key concepts and definitions Creative chain: ”series of steps by which a culture good or service is created, developed, perhaps manufactured, and distributed or made available to end-users”. Supply Demand Creation Production Dissemination Use Statistics Canada • Statistique Canada 14/11/2018

2.3 Domains in the Canadian Framework for Culture Statistics, 2011 Statistics Canada • Statistique Canada 14/11/2018

2.4 Culture products and industries The relationship between culture products and industries: A culture industry (book publisher) publishes culture products (books) A culture industry (theatre company) whose principal product is culture (theatrical productions) but secondary product is non-culture (theatre restaurant meals). A non-culture industry (automobile manufacturer) whose principal product is non-culture (automobiles) but secondary product is culture (automotive design services) Statistics Canada • Statistique Canada 14/11/2018

2.5 Key culture estimates to be measured The main focus of the CSA is to estimate the GDP of culture industries and Culture GDP: GDP of culture industries: the GDP related to the production of goods and/or services of the culture industries. It covers all of their outputs – resulting from both culture and non-culture activities. Culture GDP: the GDP related to the production of culture goods and services across the economy regardless of the producing industry. Statistics Canada • Statistique Canada 14/11/2018

2.5 Key culture estimates to be measured GDP of culture industries Culture GDP Statistics Canada • Statistique Canada 14/11/2018

3.1 CSA methodological framework DRAFT 11/14/2018 3.1 CSA methodological framework Input-Output Tables Survey data and tax information Split factors Culture Satellite Account Output GDP Jobs Statistics Canada • Statistique Canada 14/11/2018

3.2 Survey data used in the CSA Statistics Canada • Statistique Canada 14/11/2018

Statistics Canada • Statistique Canada 4.1 Main results Culture GDP, at basic prices, equaled $47.8 billion, contributing 3.1% of Canada’s GDP. Sport GDP equaled $4.5 billion (0.3%). Culture jobs accounted for 647,300 contributing 3.7% to total employment. Sport contributed 93,500 jobs (0.5%). Statistics Canada • Statistique Canada 14/11/2018

4.2 Culture GDP, by domain, Canada, 2010 Culture GDP: $47.8 billion Statistics Canada • Statistique Canada 14/11/2018

Statistics Canada • Statistique Canada 4.3 Sport GDP, by domain, Canada, 2010 Sport GDP: $4.5 billion Statistics Canada • Statistique Canada 14/11/2018

Culture GDP as a share of the provincial / territorial economy Statistics Canada • Statistique Canada 14/11/2018

Statistics Canada • Statistique Canada Lessons learned Find a frequency that balances need for CSA with other priorities   Supply-side data often more reliable than demand-side CSA rendered data gaps and weaknesses visible Keep data revisions to a minimum Concept/method changes dominate regular statistical revisions House CSA in SNA area for credibility and consistency CSA is a satellite of the core accounts CSA cannot serve all intents and purposes Need an external champion to promote the CSA Statistics Canada • Statistique Canada 14/11/2018

Statistics Canada • Statistique Canada Questions? Thank you Statistics Canada • Statistique Canada 14/11/2018