BUSINESS CASE TEMPLATE How to advocate for an Employee Communication and Engagement Platform with your internal audience.

03 07 04 11 05 12 06 14 Contents Our Challenges The Solution Employee Communication and Engagement Platform (ECE) 04 Our Communication Goals 11 Aligning Our Entire Organization 05 Result of Ineffective Communication 12 Vendor Comparison 06 Addressing Our Challenges 14 Timeline for Implementation

THE CHALLENGES WE FACE Employees say they feel disconnected from company Traditional systems (intranet, email, team collaborative tools) do not meet our organizational needs or expectations of employees Repeatedly posting same content on multiple systems Inability to track or measure impact of our communication strategy 

OUR INTERNAL COMMUNICATION GOALS   We seek to Inform, Engage, Equip, and Inspire. But a lack of a single platform prevents us from having a unified internal communication strategy to achieve these goals. The negative impact includes: Difficulty to find, organize and share critical content Reduction of organizational productivity Misalignment throughout the organization Confusion about company mission and vision

RESULT OF INEFFECTIVE COMMUNICATION Employees not accessing information that enables them to do their jobs better and more efficiently We may not be in compliance with our policies We may be creating more business risk for workplace safety and with our customer interactions Labor costs (recruiting, retention) are higher than necessary We are not reaching employees in a way that inspires, engages and informs about the mission of our organization

ADDRESSING OUR CHALLENGES We must modernize and streamline our internal communication with one platform, reaching all employees anywhere, including on their mobile devices. We need to measure the impact of our communication strategy so we can optimize our efforts to keep employees connected and aligned. This will maximize how we engage our most valued asset: our employees.

THE SOLUTION Employee Communication and Engagement Platform (ECE) Technology has changed employee expectations about how they communicate and share information in the workplace. Traditional channels aren’t engaging employees because: They don’t visit our behind-the-firewall intranet Email leaves out half our workforce that doesn't sit at desks Team collaboration tools are noisy and ineffective for critical, top-down communication But a consolidated ECE Platform easily connects employees with the relevant, timely content on the channels and devices they prefer.

BENEFITS OF ECE PLATFORM Push relevant information to employees, wherever they consume content: on their mobile devices, tablets or computers Track that employees viewed and engaged with content Measure effectiveness of communication so we can continually fine-tune our strategy Increase organizational productivity through clear communication of our mission and vision

EVALUATION PROCESS Explored ways to better utilize our current channels of employee communication, including intranet, email and team collaboration tools  Looked into building an in-house mobile application Evaluated outside Employee Communication and Engagement Platform vendors

RECOMMENDATION Invest in an Employee Communication and Engagement Platform Platform Versatility: Personalize every way to connect employees to our company including broadcasts and posts, video, document collaboration, sharing, SMS and push notifications, newsletters and surveys – all delivered wherever employees want to receive content Designed to Scale: Robust authentication, security, delegated administration, post approvals, customized branding, connectors and API integrations with existing systems combined with enterprise deployment experience and a full-service customer success team with expertise in engagement programs Personalized Targeting: Synchronize with the HRIS and other systems for automatic segments with added capability to target content for workgroups and teams – while accurately measuring engagement

ALIGNING OUR ENTIRE ORGANIZATION SHARED GOAL LEADERSHIP HR LEGAL IT INFOSEC MARKETING SALES Our ECE Platform will consolidate communication throughout the organization, breaking down existing silos, creating greater consistency for all of our messaging, and ensuring employees have what they need to be their best.

VENDOR COMPARISON Vendor 1 Vendor 2 Our Choice Pros: Cons:

PRICING Annual Fees ECE Platform License: $XX User License: $XX/User/Month One-time Implementation Fee: $XX Service and Support: $XX/Month Includes number of hours for customer services support monthly Dedicated Internal Resources Communication team member(s) will be freed up for: ECE Platform management Content Reporting

TIMELINE FOR IMPLEMENTATION AND ADOPTION Discovery Planning Implement Launch & Evangelism Ongoing Engagement Growth Understand objectives Determine audience Content audit Current tactics Define success metrics Branding and creative assets Marketing calendar alignment Recruitment plan Launch timeline Engagement schedule Platform configuration Technical troubleshooting Admin training Invites and promotion Employee training and onboarding Member feedback surveys Contests and rewards Weekly strategy sessions Member communication Content digests and broadcasts Gamification Rewards and recognition Quarterly business reviews Expansion planning New feature training Third-party integrations Understanding the Brand Implementation for Success Maximizing Launch Impact Enabling Growth and Scale Week 1 Weeks 2-3 Weeks 4-5 Week 6

NEED MORE HELP? We would be happy to assist you with tailoring the “pitch” to your organization. Contact Dynamic Signal sales@dynamicsignal.com | 650-231-2550