University of California, Irvine “What Could Go Wrong?”: The Baked Professor, the Runaway Résumé, and Other Cautionary Tales from the Digital Campus Elizabeth Losh University of California, Irvine

Institutions as Digital Media-Makers

Many New Kinds of Objects of Study in e-Government, e-Learning, and e-Business Websites Archives E-mail Electronic slideshows Web logs Wikis Online video Podcasts Online tutorials Moderated chat Social network sites Social bookmarking Photo-sharing pages Digital mapping projects 3-D computer models and animations Information graphing Databases Videogames VR simulations Virtual worlds

Howard J. Hall Lectures

Digital Diploma Mills John Noble’s critique of distance learning and corporatized learning more generally Worker alienation captured on video or recorded on the web

Lifeworld and System How are teaching and learning similar in that systems can colonize lifeworlds? What pressures exist to make classroom experiences into discrete and decontextualized units of exchange?

The Travails of the Distance Learning and Open Courseware Movements How does Hall’s performance represent a kind of nightmare scenario? How do lectures with obvious stage managing and scripting better serve the interests of the university?

Is what is lauded as web teaching really laudatory? Randy Pausch’s “Last Lecture”

Michael Wesch’s “A Vision of Students Today” “I Facebook through my classes”

Is this a good representation of an ideal university lecture? Pausch also repeatedly resists the authority of educational institutions themselves.

Reality TV Teaching The Blog and Podcast of Tim Gunn of Parsons on Project Runway

Stars Tackle the Genre of the College Lecture from the “Sub” Position Celebrities in Stand In on MTVu

The Theatre of the Absurd Staging drama on campus

How Will Content Be Vetted and the Privacy of Students Maintained? What about the pressures for ratings? What about the teaching contributions of Holocaust deniers, creationists, and advocates for the Baconian authorship of Shakespeare’s works? Is Stanley Fish’s answer to the academic freedom question the only one? How public should intimate teaching situations be? Can cameras show students, because their contributions to the exchange are critical?

The English TA Experience E-mail, YouTube, and Facebook

The Empire Strikes Back on Students Monitoring Social Network Sites

The Empire Strikes Back on Students Policing Plagiarism

The Empire Strikes Back on Students Punishing File-Sharing

. . . And on Faculty Faculty Bloggers Pay a Price

Do We Need a New Free Speech Movement for the Digital Campus? Campus chapters of Creative Commons Conferences and symposia about theoretical issues involving copyright, appropriation, and online social networks and game communities.

Universities Also Recognize Their Accountability for the Digital Literacy of Their Graduating Students E-Portfolios Open source courseware Hybrid learning initiatives Multimedia coursework

What are the consequences of incomplete digital literacy? Economic and professional disadvantages Decreased productivity Loss of social capital Alienation from social networks Incomplete cultural citizenship Problem solving capacities never get much beyond tool literacy

Aleksey Vayner lmpossible is Nothing

Vayner’s Digital Rhetoric Presents the wrong genre Addresses his audience inappropriately Invites challenges to his credibility from Internet spoilers by his choices of video editing techniques Demonstrates obliviousness to the fact that his social networks have been compromised

James Kotecki

Kotecki’s Digital Rhetoric Demonstrates awareness of the conventions of specific genres of computer-mediated communication Addresses multiple audiences expertly and simultaneously Enhances his credibility by using the rhetorical scene to his advantage Capitalizes on social network sites and online video response structures

Teaching Digital Rhetoric

Digital Rhetoric Pedagogies Error-Correction Apprenticeship Dialogue Gift Exchange Storytelling Situated Learning

Error Correction

Questions of Audience

Apprenticeship Gail Hawisher and Charles Moran

Dialogue Kathleen Yancey and Michael Spooner

Rituals of Gift Exchange Ellen Strenski

Storytelling Janet Murray

Situated Learning James Paul Gee

The Two Cultures In his 1959 essay The Two Cultures, C.P. Snow described the “intellectual life of the whole of western society” as divided between “two polar groups”: those of the sciences and those of the humanities. Now the division may be between information and knowledge cultures, which may not necessarily be a generational divide. How can the teaching situation bridge our new two cultures?