Identity Design Logo Campaign

OBJECTIVES Knowing what are the elements of art & principles of design & how to use them to create strong designs Knowing what are the qualities of great designer. Knowing what is the process of designing a logo. Completing a logo campaign

GRAPHIC DESIGN The art of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.

Elements of Art/Design

Principles of Design

https://vimeo.com/32944253

Using Color Theory to create good designs

WHAT MAKES A GREAT LOGO ?

WHAT MAKES A GREAT LOGO ?

Top 10 Qualities of great graphic designer ARTISTIC ABILITY CLIENT ORIENTED COMMUNICATION CREATIVITY MANAGES PRIORITIES KNOWS AUDIENCE OPEN TO CHANGE STRATEGY TEAMWORK TECHNOLOGY

THE PROCESS OF BRAND IDENTITY DESIGN COMING UP WITH IDEA THE RESEARCH AND BRAIN-STORMING SKETCHING DIFFERENT DESIGNS FOR ONE IDEA RENDERING SKETCH TO DIGITAL FORMAT PRESENTING, MAKE CHANGES AS NEEDED FINISHING AND DELIVERING

STEP 1 – Designing the Logo Selecting a topic requirements Design a logo for someone in class You will need to each fill out a questionnaire to help each other understand what you want for your logo The logo can be fictional or real Your name – good for resumes A fictional or real business Ex: Babysitter, DJ, Tutor, or a parent/family member’s business Club, community service Must be original Your logo must have a symbol, text, and a tagline Have your client select a topic for the logo Brainstorm/research ideas Begin sketching, must have 5 different ideas for one topic Rough sketches to be done in pencil on white drawing paper, then apply color You will need to turn in sketches in with final design Create 3 different digital designs using Adobe Illustrator ONLY

STEP 2 – CREATING THE LOGO Confer with your client – find out what they want for a logo and any ideas they have for what it should look like Sketch out 5 different ideas for the logo on drawing paper Show your client the 5 designs and get their feedback Make any necessary changes before beginning to create it digitally Use Adobe Illustrator to design the logo Must have one logo in black and white & one in color Show the client the final digital logo designs for final approval

STEP 2 – Creating a mood board Creating a color scheme (use Pinterest) Include 2 different font choices Create 3 different patterns to use for details through the logo campaign Include images of inspiration (things from nature, man made objects – not someone else’s logo or artwork) Include original patterns that you design using Illustrator Include THREE final digital logo designs

http://saffronavenue.com/blog/interior-inspiration/logo-brand-design-two-three-designers/

Where are you on the project? What should be done by now What’s due next 5 Logo sketches of logos 3 Digital logos created in Illustrator One in black and white One in color Mood Board due 5/11 THURS. Logo Rationale do this before product design 3 Product Designs due TBA Package Your choice for other 2 Business card + card holder Letterhead + postcard Novelty item (water bottle – you design label & put on real bottle) Paper shopping bag Website homepage

STEP 3 – DESIGNING THE PRODUCTS THE LOGO GOES ON Requirements Products In order to complete the logo campaign, you must create products to put the logo on. You will need to design THREE different products – one must be a package design Your logo needs to be on all products, sometimes more than once Graphic elements must be included, stick to the color scheme from your mood board Fonts should be from mood board You will need to include the patterns you created in Illustrator No introduction of new details Package design – everyone must include this design Business card + card holder Letterhead + postcard Novelty item (water bottle – you design label & put on real bottle) Paper shopping bag Website homepage You come up with your own ideas, check with me first

Logo Campaign Examples What other elements are found on these products? Where are the GRAPHIC ELEMENTS?

Logo Campaign Examples What products do you see in these examples?

Show Examples of Package Designs - Folder