2010年度部门内部品牌推广计划 部门: 调研及策略部

2010年内部品牌推广计划 如何利用有限资源为公司创造价值 主题 计划内容 （范围与机会） Undertake market research to meet the needs of new and existing development projects, including specialized expertise, knowledge resources in potential new product areas and market positioning using internal resources. Use department members’ personal and business networks to enhance Guest Speaker Series, improve department members’ learning, and knowledge about markets. Reconfigure and expand existing products to enhance quality and ensure that they are more focused, easy-to-use by and add value to our client departments. Analyse case studies to discover how competitors add value and undertakes robust assessment of opportunities and challenges relating to the changing economic and industry landscape. Strengthen communication between corporate and project research team members to exchange research best practices, including compatible databases across the different markets. Develop a strong knowledge base to enhance our reputation among industry peers.