Measuring Outdoor Advertising

Outdoor Advertising Outdoor advertising is one of the great medium for conveying your message directly to the audience. This medium cheaper compared to other forms of advertising. It is a proven that OOH ads create a higher ROI than radio, print and digital display advertising.

Familiarize With These Terms CTA: Call to action –Immediate response from the audience. DEC : Daily Effective Circulation –number of vehicles and pedestrians that pass a billboard per day OTC : Opportunity to Contact –how many people could walk past and see your outdoor advert. VAC : Visually Adjusted Contact –number of people who saw the advert during the outdoor campaign.

Location The vehicular or pedestrian traffic that will pass by a specific location of any particular billboard at any given time should be taken into consideration. There will be a strong call to action if targeted the chosen audience demographic, with the right message.

After And Before Sales This one of the simplest and common method used for measuring the effectiveness of an advertisement. Measure the sales before and after running the ad and if you see any growth in it the you can ensure that your outdoor advertisement is working.outdoor advertisement Make sure that you have no other new campaigns running at the same time.

Through Social Media Use of Hashtags is a trending thing on social media. Assign a campaign specific hashtag to your ad and we can measure the ROI based on the interaction on social media by using the chosen hashtag. To know the exact number of people who are connecting with your message, just do a search on Instagram, Facebook and Twitter.

Code Specific Campaigns Make use of campaign specific discount vouchers, coupon or QR codes. You can measure the ROI by tracking the number of visitors who have used it on your site. If that particular code is used at checkout then you can assign that sale to the billboard ad. These codes should only be applied to the limited period of the campaign.

Conclusion Unlike other mediums, outdoor advertising does not need to be invited in. Out of home media is robust, effective and popular that why we keep doing it. For out of home advertising in Dubai, visit: media/ media/